The ‘The Green Screen Prank’ Tricks Actors into Acting M
Alexander Lam — June 24, 2013 — Marketing
References: adsoftheworld
A campaign for True Fruits Smoothies called ‘The Green Screen Prank’ advertises the all natural drink by tricking actors. The commercial shows actors acting as if they think that they’re filming a CGI-based commercial. However, instead of actually overlaying them with computer graphics, the commercials show the clueless thespians in their unedited form. The ad ends with the tagline “100% fruity, 0% artificial.”
The raw footage combined with the director’s great commentary makes this campaign extremely hilarious. Actors are seen acting as if they think they are centaurs, mermaids and surfing raspberries. While the actors pretend that they are mythical creatures, the director gives live instructions that are excessively descriptive and fruity.
The Green Screen Prank was developed by ad agency BBDO. True Fruit Smoothies commissioned the ad agency to target the German market.
The raw footage combined with the director’s great commentary makes this campaign extremely hilarious. Actors are seen acting as if they think they are centaurs, mermaids and surfing raspberries. While the actors pretend that they are mythical creatures, the director gives live instructions that are excessively descriptive and fruity.
The Green Screen Prank was developed by ad agency BBDO. True Fruit Smoothies commissioned the ad agency to target the German market.
Trend Themes
1. Authentic Advertisements - There is an opportunity for companies to create humorous and authentic advertisements that showcase their products in a more natural way.
2. Virtual Reality Marketing - Businesses could experiment with virtual reality marketing campaigns that blur the lines between CGI and reality.
3. Humorous Product Placements - There is an opportunity for businesses to use humor as a way to promote their products in a visually compelling way.
Industry Implications
1. Advertising - The advertising industry could benefit from creating more authentic and humorous campaigns that showcase the product in a natural way.
2. Food and Beverage - The food and beverage industry could experiment with humorous and authentic campaigns that showcase their products while making customers laugh.
3. Film and Television Production - The film and tv production industry could experiment with incorporating innovative and humorous approaches when creating advertising campaigns.
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