The VIPS Restaurant & Retail Ads are a Timeless Culinary Creation
Leslie Chen — May 29, 2013 — Marketing
References: leoburnett.es & adsoftheworld
Food ads are usually focused on depicting the freshness of its culinary creations, but the VIPS Restaurant & Retail campaign takes a different approach.
Created by the Leo Burnett Iberia advertising agency in Madrid, Spain, the campaign consists of three print ads each with different foods: a plate of sushi, a sandwich and a salad. Illustrating the company's mission to create handmade foods with care and quality, the ads make the dishes look like timeless pieces in a museum in order to emphasize this message.
Some people may take these VIPS Restaurant & Retail ads in the wrong way and just think of the food as artificial and inedible, but that's up for you to decide - take a look at the images and see if they make you hungry or lose your appetite.
Created by the Leo Burnett Iberia advertising agency in Madrid, Spain, the campaign consists of three print ads each with different foods: a plate of sushi, a sandwich and a salad. Illustrating the company's mission to create handmade foods with care and quality, the ads make the dishes look like timeless pieces in a museum in order to emphasize this message.
Some people may take these VIPS Restaurant & Retail ads in the wrong way and just think of the food as artificial and inedible, but that's up for you to decide - take a look at the images and see if they make you hungry or lose your appetite.
Trend Themes
1. Artistic Food Advertising - Explore new ways to visually showcase food products and create a memorable brand experience through artistic campaigns.
2. Message-driven Advertising - Shift the focus from traditional food advertising to conveying a brand's mission, values, and commitment to quality.
3. Provocative Marketing - Capture attention and spark curiosity by challenging conventional food advertising norms and provoking different interpretations in viewers.
Industry Implications
1. Food and Beverage - Use artistic food advertising concepts to differentiate brands and highlight a commitment to handmade, quality foods.
2. Advertising and Marketing - Embrace message-driven advertising to engage consumers, build brand loyalty, and differentiate from competitors in the industry.
3. Creative Design and Branding - Employ provocative marketing campaigns to push creative boundaries, create buzz, and leave a lasting impression on target audiences.
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