These Asurin Fresh Air Ads Transform Bad Smells into Fresh Air
Leslie Chen — May 23, 2013 — Marketing
References: fwkargentina & adsoftheworld
There's probably nothing worse than being hit by a foul odour, but these Asurin Fresh Air ads offer some much appreciated relief.
Consisting of two images, one of a chef and another one a waitress, the ads show how each step out into the back of the restaurant to take in a deep breath of fresh air - something you normally wouldn't expect with an alleyway full of garbage bags. Copywriter Matías Abbondio spells out the secret behind this with the direct and informative words: "Asurín bags with easy close. The bag closes, the smell goes away."
These Asurin Fresh Air advertisements give hope to all those who think that bad smells simply can't be stopped.
Consisting of two images, one of a chef and another one a waitress, the ads show how each step out into the back of the restaurant to take in a deep breath of fresh air - something you normally wouldn't expect with an alleyway full of garbage bags. Copywriter Matías Abbondio spells out the secret behind this with the direct and informative words: "Asurín bags with easy close. The bag closes, the smell goes away."
These Asurin Fresh Air advertisements give hope to all those who think that bad smells simply can't be stopped.
Trend Themes
1. Odor-prevention Products - There is an opportunity to create new products that offer effective solutions to prevent bad smells.
2. Scent Marketing - Businesses can explore using pleasant scents to enhance customer experience and create a unique brand identity.
3. Eco-friendly Waste Management - There is a growing trend towards environmentally friendly techniques in waste management that can control bad smells without being harmful to the environment.
Industry Implications
1. Janitorial and Cleaning Services - These companies can develop new odor-prevention products and services for businesses and individuals who are looking to eliminate bad smells.
2. Restaurants and Food Industry - With the rise of odor-prevention solutions, the food industry can prevent bad smells that often come from food waste and attract customers with pleasant smells.
3. Waste Management Industry - The waste management industry can explore eco-friendly and innovative solutions to eliminate bad smells that can be harmful to the environment and people's health.
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