Advertisements for Sulamérica Paradiso Retrofy Browser Logos
Alexander Lam — May 18, 2013 — Marketing
References: sulamericaparadiso.uol.br & adsoftheworld
Rádio Sulamérica Paradiso's campaign to promote its music website has music clubs branded with giant neon browser signs. Each ad has the caption "Music has a new stage." The ads imply that the new music halls and audio clubs are on the Internet. Specifically, the newest platform for music is now at Sulamérica Paradiso.
Each neon signs has a browser logo retrofied with vibrant lights. The 'Firefox Music Hall's' sign is composed of rows of orange incandescent lights with the music hall's name stretched across its center. The 'Chrome Audio Club' sign is a little sleeker. The body of the logo juts out from a building and is composed of layered fluorescent lights. Perhaps the most grandiose sign, the 'Internet Explorer Show' covers an entire building but is filled with blue incandescent lights.
Each neon signs has a browser logo retrofied with vibrant lights. The 'Firefox Music Hall's' sign is composed of rows of orange incandescent lights with the music hall's name stretched across its center. The 'Chrome Audio Club' sign is a little sleeker. The body of the logo juts out from a building and is composed of layered fluorescent lights. Perhaps the most grandiose sign, the 'Internet Explorer Show' covers an entire building but is filled with blue incandescent lights.
Trend Themes
1. Neon Sign Advertising - There is potential for disruptive innovation in using neon signs to advertise internet and online platforms in creative ways beyond traditional billboards and banners.
2. Retrofied Browser Logos - Opportunities exist to reimagine and transform well-known logos with a retro neon aesthetic for branding and marketing purposes.
3. Internet as New Stage - The idea of positioning the internet as the newest and most exciting stage for music and entertainment can be leveraged to promote web-based platforms and services.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can explore integrating neon technology in unique ways to attract attention and stand out from traditional billboards and signage.
2. Music and Entertainment - The music and entertainment industry can leverage the concept of the internet as a new stage to promote online services and platforms as a legitimate and exciting alternative to traditional entertainment venues.
3. Branding and Marketing - Branding and marketing companies can embrace the retrofied neon aesthetic to create unique and memorable logos and designs for advertising campaigns and promotions.
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