The Nescafe Take Time Off Ads Focus on Relationships Rather than Work
Leslie Chen — June 11, 2013 — Marketing
References: publicis & adsoftheworld
If you've ever found yourself complaining about how hectic your schedule is, then you'll appreciate these Nescafe Take Time Off advertisements.
Coming from ad agency Publicis in Venezuela, the campaign focuses on important things in life that you may be neglecting because of work, like your kids, friends and significant other. The ads show a computer screen desktop with icons covering the faces of these important people while a Nescafe coffee mug sits in the corner, reminding you to "Take some time off."
The Nescafe Take Time Off campaign is a friendly reminder to not let work take you away from the most important things in life: spending time with those you love the most - and also to enjoy a cup of jo while doing so.
Coming from ad agency Publicis in Venezuela, the campaign focuses on important things in life that you may be neglecting because of work, like your kids, friends and significant other. The ads show a computer screen desktop with icons covering the faces of these important people while a Nescafe coffee mug sits in the corner, reminding you to "Take some time off."
The Nescafe Take Time Off campaign is a friendly reminder to not let work take you away from the most important things in life: spending time with those you love the most - and also to enjoy a cup of jo while doing so.
Trend Themes
1. Relationship-focused Advertising - Ad campaigns that prioritize relationships over work to appeal to busy individuals.
2. Mental Health Awareness Advertising - Advertising campaigns that prioritize mental health and self-care over work to appeal to busy individuals.
3. Family Values Advertising - Ad campaigns that prioritize spending time with family over work to appeal to busy individuals.
Industry Implications
1. Advertising Industry - Opportunity for ad agencies to create campaigns that prioritize relationships, mental health, and family values to differentiate from traditional work-focused advertising.
2. Coffee Industry - Opportunity for coffee companies to differentiate from competitors by emphasizing the importance of mental breaks and relationships in their advertising campaigns.
3. Technology Industry - Opportunity for technology companies to create tools and apps that help individuals prioritize relationships and mental breaks in their hectic schedules.
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