Successful Japanese Advertising Secrets are Finally Revealed
Gil Cohen — June 17, 2013 — Pop Culture
References: youtube & lostateminor
In this super exclusive video, you can learn all about the highly sought-after Japanese advertising secrets that you were never supposed to know.
Finally revealed by an insider, viewers get a peak at the drama and devious behavior that happens behind the scenes at some of the most important advertisement campaigns. Winter ads are filmed in the summer, dogs chase pieces of meat, clients are given whiskey in their coffee, but the most vital secret is the sushi.
As an advertisement which parodies other advertisements, this commercial for Gin-no-Sara Sushi by Dentsu Tokyo is a playful ruse that demonstrates the importance of happiness in successful advertisement. All the while, the brand is portrayed as the best kept secret of all of the Japanese advertising secrets out there for a dramatic impact.
Finally revealed by an insider, viewers get a peak at the drama and devious behavior that happens behind the scenes at some of the most important advertisement campaigns. Winter ads are filmed in the summer, dogs chase pieces of meat, clients are given whiskey in their coffee, but the most vital secret is the sushi.
As an advertisement which parodies other advertisements, this commercial for Gin-no-Sara Sushi by Dentsu Tokyo is a playful ruse that demonstrates the importance of happiness in successful advertisement. All the while, the brand is portrayed as the best kept secret of all of the Japanese advertising secrets out there for a dramatic impact.
Trend Themes
1. Parody Advertisements - Creating parody advertisements can be a disruptive innovation opportunity to captivate audiences and emphasize the importance of humor in successful advertising campaigns.
2. Behind-the-scenes Dramas - Revealing the behind-the-scenes dramas of advertisement campaigns can provide a unique and immersive experience for viewers, opening up opportunities for transparent and authentic marketing approaches.
3. Unconventional Marketing Techniques - Exploring unconventional marketing techniques, such as using unexpected props or scenarios, can disrupt traditional advertisement strategies and create memorable brand experiences.
Industry Implications
1. Advertising - The advertising industry can leverage parody advertisements to engage audiences and foster brand engagement through humorous and relatable content.
2. Entertainment - The entertainment industry can incorporate behind-the-scenes dramas of advertisement campaigns into reality TV or web series formats, providing an engaging and immersive experience for viewers.
3. Food and Beverage - The food and beverage industry can explore unconventional marketing techniques, like using unexpected props or scenarios, to create unique and memorable brand experiences that resonate with consumers.
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