Ads for the Vancouver Aquarium's New Exhibit Attract Full Attention
Laura McQuarrie — May 19, 2013 — Marketing
References: creativeguerrillamarketing
The Vancouver Aquarium's 'Lights with Appetites' campaign is a brilliant one that reels in a lot of attention. The Canadian aquarium enlisted the help of Taxi to create an advertisement that would convey the unusual and dangerous nature of the aquatic life at their new 'Secret World of Sharks and Rays' exhibit.
Taxi's concept is clever and simple; the advertisements make use of existing arched streetlights throughout the city and make them look like anglerfish. By just adding signage in the shape of an anglerfish, the tops of lamp posts are made to look like the filament that sprouts from the head of the anglerfish.
The installations are polarizing additions to the city, and even more eye-catching when lit up at night, "luring curious onlookers the same way the anglerfish attracts its prey," according to the company site.
Taxi's concept is clever and simple; the advertisements make use of existing arched streetlights throughout the city and make them look like anglerfish. By just adding signage in the shape of an anglerfish, the tops of lamp posts are made to look like the filament that sprouts from the head of the anglerfish.
The installations are polarizing additions to the city, and even more eye-catching when lit up at night, "luring curious onlookers the same way the anglerfish attracts its prey," according to the company site.
Trend Themes
1. Adaptive Outdoor Advertising - Using existing structures and signage to create attention-grabbing advertisements that blend seamlessly with the environment.
2. Interactive Urban Installations - Transforming urban spaces into immersive experiences through creative and interactive installations.
3. Nature-inspired Marketing - Drawing inspiration from natural elements and creatures to create unique and captivating marketing campaigns.
Industry Implications
1. Out-of-home Advertising - Opportunities for advertisers to leverage existing structures and incorporate interactive elements to create memorable campaigns.
2. Entertainment and Tourism - Applying creative and immersive installations to enhance visitor experiences and promote attractions.
3. Marketing and Advertising - Exploring unconventional and nature-inspired approaches to engage audiences and stand out in the competitive marketing landscape.
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