You Could Win a Monkey Butler with 'V Rentals' by V Energy Drink
Katherinev123 — June 28, 2012 — Marketing
References: v-energy.au & psfk
V Rentals is the "future of renting things," according to the V Energy website. The energy drink brand, which is owned by Frucor Beverages, has just launched a funny campaign that promotes its faux company V Rentals, and which offers fans the chance to win things like a unicorn chauffer, a mini version of you, a personal heralder and a monkey butler named 'Bubbles.'
The V Rentals campaign features the "entrepreneur" Glen Gibbons, who, according to PSFK, has "handpicked these ‘money can’t buy’ experiences to share with loyal V customers." All you have to do is enter the numbers of the barcode from a V Energy drink can onto the brand's site and tell them why you should win the strange -- but awesome -- rental.
The V Rentals campaign features the "entrepreneur" Glen Gibbons, who, according to PSFK, has "handpicked these ‘money can’t buy’ experiences to share with loyal V customers." All you have to do is enter the numbers of the barcode from a V Energy drink can onto the brand's site and tell them why you should win the strange -- but awesome -- rental.
Trend Themes
1. Experiential Rental Experiences - Disruptive innovation opportunity: Create a platform that connects brands with consumers to offer unique rental experiences that go beyond traditional products.
2. Humorous Marketing Campaigns - Disruptive innovation opportunity: Develop comedic advertising strategies that engage customers and create memorable brand experiences.
3. Celebrity Branded Rentals - Disruptive innovation opportunity: Collaborate with celebrities to create exclusive rental experiences that resonate with fans.
Industry Implications
1. Sharing Economy - Disruptive innovation opportunity: Leverage the sharing economy model to establish a rental marketplace for unique and exclusive experiences.
2. Beverage - Disruptive innovation opportunity: Introduce limited edition beverage promotions that entice customers with the chance to win memorable and unusual rental experiences.
3. Tourism and Travel - Disruptive innovation opportunity: Partner with travel companies to offer unconventional rental experiences as part of vacation packages to attract adventurous travelers.
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