menu search
Clean the Sky - Positive Eco Trends & Breakthroughs
About     search
Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
All
AI
Tech
Life
Culture
Design
Ads
Business
Eco
Good
Luxury
Fashion
Bizarre
Keynotes
Search our database of 480,597 cutting edge ideas.
AllAITechLifeCultureDesignAdsBusinessEcoGoodLuxuryFashionBizarreKeynotes DASHBOARD RESEARCH KEYNOTES EVENTS

Top 100 Branding Trends in February

From Ultra-Low Alcohol Ciders to Gaming Design Contests

— February 22, 2020 — Marketing
The February 2020 branding trends are focused on contemporary sensibilities, as well as robust industries that are rapidly growing — like eSports.

Gaming has grown to be a very lucrative category and many brands are taking advantage of that through various collaborations that are set to spike consumer engagement. PUBG, for example, is hosting a contest that prompts fans to submit their own skin design for the popular PlayerUnknown's Battlegrounds. TikTok, on the other hand, boasts a challenge for the same game that prompts participants to dance and compete to be Fortnite's next emote.

Finally, the February 2020 branding round-up spotlights Facebook-exclusive content in the form of two new Pokémon mobile games, as well as a collaboration between cosmetic company MAC and Tencent. The partnership launched a 'Honor of Kings'-inspired collection.
5.2
Score
Popularity
Activity
Freshness
99
Herbal Illness Bath Products
Herbal Illness Bath Products
The C.O. Bigelow Cold and Flu Soak Alleviates Symptoms
<
98
Snowfall-Dependent Beer Discounts
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
<
97
Social Media Wrestling Partnerships
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
<
96
Anniversary-Celebrating Footwear Designs
Anniversary-Celebrating Footwear Designs
The New ASICS GEL-Lyte III Sneaker Boasts a Vibrant Color
<
95
Binge-Worthy Ice Creams
Binge-Worthy Ice Creams
Ben & Jerry's Created a 'Netflix & Chilll'd' Flavor
<
94
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
<
93
Co-Branded Tiny Cup Collectibles
Co-Branded Tiny Cup Collectibles
The Medicom Toy x PORTER Collab Boasts a Usable Collectible
<
92
Paper Straw-Paired Dairy Products
Paper Straw-Paired Dairy Products
FrieslandCampina Has Announced a New Packaging Option
<
91
Free Beer Birthday Promotions
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
<
90
Social Media-Exclusive Mobile Games
Social Media-Exclusive Mobile Games
Facebook Boasts Two Exclusive Pokémon Mobile Games
<
89
Artisan-Quality Dipped Nut Snacks
Artisan-Quality Dipped Nut Snacks
Two New SkinnyDipped Almonds Flavors Have Been Unveiled
<
88
Cannabis-Infused Wellness Tonics
Cannabis-Infused Wellness Tonics
The Tinley Beverage Co. Elixirs and Tonics are Flavorful
<
87
Artisan-Quality Prepackaged Sandwiches
Artisan-Quality Prepackaged Sandwiches
These New Urban Eat Sandwiches Come in Three Tasty Options
<
86
Dim Lighting Photo Contests
Dim Lighting Photo Contests
Apple is Launching a Night Mode Challenge Showcasing the iPhone 11
<
85
Barista-Targeted Oat Drinks
Barista-Targeted Oat Drinks
The PureOaty Beverage from Glebe Farm Foods is Perfect for Foodservice
<
84
Imaginative Chocolate Stouts
Imaginative Chocolate Stouts
Vocation Brewery's Golden Ticket Takes Inspiration from Willy Wonka
<
83
Smoky Bacon-Flavored Spirits
Smoky Bacon-Flavored Spirits
The Heritage Distilling Co. Bacon Vodka Has a 30% ABV
<
82
Filtered Lactose-Free Coffee Creamers
Filtered Lactose-Free Coffee Creamers
The New fairlife Coffee Creamers Come in Four Flavors
<
81
Meaty Aromatic Veggie Burgers
Meaty Aromatic Veggie Burgers
The Gardein Ultimate Plant-Based Burger Has 19 Grams of Protein
<
80
Vegan-Friendly Pasta Products
Vegan-Friendly Pasta Products
The Sharpham Park’s Spelt Pasta Range Comes in Compostable Packs
<
79
Artisan-Quality Cannabis Sweets
Artisan-Quality Cannabis Sweets
These Platinum THC-Infused Confections Have a High-Quality Profile
<
78
Ultra-Low Alcohol Ciders
Ultra-Low Alcohol Ciders
Strongbow Dark Fruit Has a 0.5% ABV and Refreshing Flavor
<
77
Ad Insertion Technology Releases
Ad Insertion Technology Releases
Spotify Revealed Its New Advertiser Empowering System at CES 2020
<
76
Keto-Specific Cafés
Keto-Specific Cafés
WISK is the First Keto Café in Calgary, Alberta
<
75
Popped Sorghum Snacks
Popped Sorghum Snacks
The Pop Bitties are Free from Corn, Gluten and More
<
74
Artisan Dessert Beverages
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
<
73
Crunchy Chocolate-Packed Candies
Crunchy Chocolate-Packed Candies
The Nestlé Smarties Buttons Offer Fans a New Format
<
72
Crisp Canned Seltzer Cocktails
Crisp Canned Seltzer Cocktails
The Sparkle Hard Seltzers Come in Three Flavor Options
<
71
No-Sugar-Added Matcha Energy Drinks
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
<
70
Money-Inspired High-Top Sneakers
Money-Inspired High-Top Sneakers
The New Balance OMN1S are Offered in a New Colorway
<
69
Plant-Based Bakery Cookies
Plant-Based Bakery Cookies
These Gato & Co Cookie Sandwiches Have Less Than 100 Calories Each
<
68
Energizing Prepackaged Snacks
Energizing Prepackaged Snacks
Snacking Essentials Introduced Eight New Products in the UK
<
67
Franchise-Inspired Theme Parks
Franchise-Inspired Theme Parks
Disney’s Avengers Campus Embraces the Popularity of the Franchise
<
66
Affordable Vegan-Friendly Meals
Affordable Vegan-Friendly Meals
The New Asda Plant Based Range Includes Products Starting at £1.50
<
65
Gaming Design Contests
Gaming Design Contests
PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground
<
64
Flavor-Packed Corn Chips
Flavor-Packed Corn Chips
These Doritos Flavors are Arriving Just in Time for the New Year
<
63
Versatile Pink-Hued Spirits
Versatile Pink-Hued Spirits
The Mirabeau Rosé Gin is Naturally Flavored with No Added Sugar
<
62
Plant-Based Frozen Dessert Ranges
Plant-Based Frozen Dessert Ranges
The Alden's Organic Dairy Free Frozen Desserts are Satisfying
<
61
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
<
60
Velvety Vitamin-Enriched Peanut Butters
Velvety Vitamin-Enriched Peanut Butters
Marmite Smooth Peanut Butter will be Launched in February
<
59
Handheld Candy-Inspired Ice Creams
Handheld Candy-Inspired Ice Creams
The Snickers Crisp Ice Cream Has a Balanced Taste and Texture
<
58
Branded 90s Dancehall Exhibitions
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
<
57
Convenient Meat Snacks
Convenient Meat Snacks
The Jack Link's Meat Bars Come in New Flavors and Chicken Varieties
<
56
High-Quality Ready-to-Drink Cocktails
High-Quality Ready-to-Drink Cocktails
The New 6 O’clock Gin Canned Cocktails Come in Two Varieties
<
55
Mini Arrow-Shaped Earrings
Mini Arrow-Shaped Earrings
The Off-White Earrings Boast a Symbol That is Tied to the Brand
<
54
High-End Retailer Whiskeys
High-End Retailer Whiskeys
The Harvey Nichols English Whisky is Limited-Edition
<
53
Accessible Alcohol-Free Pilsners
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
<
52
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
<
51
Youth-Targeted Dried Fruit Branding
Youth-Targeted Dried Fruit Branding
Urban Fruit Has Been Rebranded to Draw in Younger Consumers
<
50
Elegant Glass Water Packaging
Elegant Glass Water Packaging
Dash Water is Introducing Glass Packaging for its Sparkling Water
<
49
Boldly Flavored Kettle Chips
Boldly Flavored Kettle Chips
These New Kettle Brand Potato Chips Have Artisan-Quality Flavor
<
48
Comically Festive Whisky Bottles
Comically Festive Whisky Bottles
Johnnie Walker & Mindy Kaling Created Special Engraved Bottles
<
47
Recyclable Frozen Treat Tubs
Recyclable Frozen Treat Tubs
Northern Bloc Has Introduced New Packaging and a Vegan Flavor
<
46
Gilded Caramel Candy Bars
Gilded Caramel Candy Bars
The New KitKat Gold Has a Smooth, Indulgent Profile
<
45
Digital Menu Boards
Digital Menu Boards
7-Eleven Sweden Implemented Menu Boards to Enhance the Customer Experience
<
44
Forage-Encouraging Oat Commercials
Forage-Encouraging Oat Commercials
The Quaker Oats 'Go Forridge' Campaign Encourages Customization
<
43
Convenient Prepackaged Ramen Broths
Convenient Prepackaged Ramen Broths
itsu brillant’broth is Ready to Eat in Mere Minutes
<
42
Fruity POS Display Contests
Fruity POS Display Contests
The National Mango Board Boasts an Annual Mango Mania Display Contest
<
41
Keto-Friendly Candies
Keto-Friendly Candies
The Smart Sweets Sweet Fish Contain Just Three Grams of Sugar Per Bag
<
40
Family-Focused Yogurt Ranges
Family-Focused Yogurt Ranges
This New Danone Yogurt Lineup Contains No Added Sugar
<
39
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
<
38
Travel-Celebrating Vodka Branding
Travel-Celebrating Vodka Branding
The Grey Goose City Collection is Travel Retail-Focused
<
37
Three-Ingredient Yogurts
Three-Ingredient Yogurts
The Yoplait Just 3 Yogurt Focuses on a Reduced Recipe
<
36
Optimized Hydration Sports Drinks
Optimized Hydration Sports Drinks
These New Powerade Drinks Have a Zero-Sugar Recipe
<
35
Artisan Popcorn Snack Seasonings
Artisan Popcorn Snack Seasonings
The Kernel Season’s Popcorn Seasonings Come in 15 Flavor Options
<
34
Cookie-Infused Popcorns
Cookie-Infused Popcorns
The Cookie Pop Oreo Popcorn is Exclusively Available at Sam's Club
<
33
Luxurious Sytlish Canvas Totes
Luxurious Sytlish Canvas Totes
The Off-White™ Arrows Commercial Tote Interprets Luxury Differently
<
32
1940s Relaunched Denim
1940s Relaunched Denim
All-American Retailer Lee Celebrates 130 Years with Reissue Collection
<
31
Sales-Focused Display Contests
Sales-Focused Display Contests
The National Watermelon Promotion Board Held a POS Display Contest
<
30
Savory Cheese-Based Snack Bars
Savory Cheese-Based Snack Bars
The Amazin Grazin Cheese Snack Bars Respond to Consumer Demand
<
29
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
<
28
Apocalypse-Proof House Designs
Apocalypse-Proof House Designs
Modern House Follows-Up the Cybertruck with a Cyberhouse
<
27
Juicy Watermelon Energy Drinks
Juicy Watermelon Energy Drinks
The Red Bull Red Edition will be Available in South Australia
<
26
Athlete-Focused Inspiration Ads
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
<
25
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
<
24
Matte Black Soda Cans
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
<
23
Inclusivity-Promoting eSports Partnerships
Inclusivity-Promoting eSports Partnerships
MAC Cosmetics Exhibited at Gaming Conference TwitchCon
<
22
Brand-Inspired Flip-Flop Designs
Brand-Inspired Flip-Flop Designs
Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops
<
21
Collaborative CBD Drinks
Collaborative CBD Drinks
Recess & Opening Ceremony Collaborated on a Sparkling Water Infusion
<
20
Renewable Frozen Dessert Packaging
Renewable Frozen Dessert Packaging
Oatly is Using a New Eco Ice Cream Packaging for its Product
<
19
Playful Coffee-Inspired Logos
Playful Coffee-Inspired Logos
McDonald's Germany Updates Its McCafé Branding with a Series of Ads
<
18
Luxury Wireless Headphone Cases
Luxury Wireless Headphone Cases
The Saint Laurent Apple AirPod Cases are Luxe and Chic
<
17
Industry Leading Point-of-Sale Displays
Industry Leading Point-of-Sale Displays
Tag Received Three Awards for Its Work with Kroger
<
16
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
<
15
Sporty Elegant Shoe Collaborations
Sporty Elegant Shoe Collaborations
A Partnership with Randomevent Reinvents Four PUMA Models
<
14
Luxe Comfort Food Restaurants
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
<
13
Tattoo Culture-Inspired Footwear Designs
Tattoo Culture-Inspired Footwear Designs
These Vans Sneaker Designs are Edgy and Thematic
<
12
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
<
11
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
<
10
Valentine's Day E-Commerce Guides
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
<
9
Warmly Contemporary Bakery Designs
Warmly Contemporary Bakery Designs
Flourist Enlists Ste Marie to Organize a Chic, Modern Interior
<
8
Chinese New Year-Inspired Shoes
Chinese New Year-Inspired Shoes
The adidas Ultraboost 20 is Accented with an Illustrated Heel
<
7
Fashionably Functional Wear Editorials
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
<
6
Disney-Inspired Celebratory High Fashion
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
<
5
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
<
4
Branded Boutique Cafes
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
<
3
Visually Striking Café Pavilions
Visually Striking Café Pavilions
This Café Pavilion by Morag Myerscough Has Illusionary Properties
<
2
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
<
1
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
<