The National Watermelon Promotion Board Held a POS Display Contest
Daniel Johnson — January 8, 2020 — Marketing
References: producemarketguide & thepacker
The National Watermelon Promotion Board held a retail display contest to drive sales. The contest requested that produce managers showcase the heath and versatility of fruit through point-of-sale displays. In total there were 170 submissions to the display contest, all of which were from the United States and Canada.
Nick Penry, the produce retail operations manager at Federated Co-operatives LTd., spoke about the contest, “The creativity in displays put forth by our produce teams has generated excitement and enhanced the customer shopping experience, which increased sales volumes in participating locations."
Additionally, many of the successful submissions focused on creating customer experiences that complement the display. Some of the notable submissions included cooking demonstrations, recipe displays, as well as a watermelon eating contest.
Image Credit: National Watermelon Promotion Board
Nick Penry, the produce retail operations manager at Federated Co-operatives LTd., spoke about the contest, “The creativity in displays put forth by our produce teams has generated excitement and enhanced the customer shopping experience, which increased sales volumes in participating locations."
Additionally, many of the successful submissions focused on creating customer experiences that complement the display. Some of the notable submissions included cooking demonstrations, recipe displays, as well as a watermelon eating contest.
Image Credit: National Watermelon Promotion Board
Trend Themes
1. Sales-focused Display Contests - Create retail display contests that incentivize sales and showcase a specific product to customers.
2. Customer Experience Integration - Integrate customer experiences, such as cooking demonstrations and eating contests, into display contests to drive engagement and sales.
3. Health and Versatility Focus - Create display contests that focus on showcasing the health and versatility of a specific product to educate and entice customers.
Industry Implications
1. Produce - Produce retailers can drive sales and engagement by holding display contests that showcase their products.
2. Retail Marketing - The retail marketing industry can benefit from creating unique and interactive display contests to drive sales and enhance customer experiences.
3. Event Planning - Event planners can incorporate display contests and customer experiences into their events to create a unique and memorable experience for attendees.
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