Recess & Opening Ceremony Collaborated on a Sparkling Water Infusion
Laura McQuarrie — December 31, 2019 — Marketing
References: takearecess & wallpaper
Recess creates unique sparkling water infusions by enhancing its beverages with adaptogens and CBD, offering products that are functional and relaxing. Some of the ingredients that are included in the drinks are calming and centering hemp extract, focus-boosting American ginseng and L-theanine for its stress-relieving and mood-boosting properties.
Recess is known for its fruity flavors like Blackberry Chai, Peach Ginger and Pomegranate Hibiscus, and Opening Ceremony collaborated with the brand on a limited-edition can design. The dreamy pink packaging for the hemp-infused sparkling water product features a cloud pattern on the Pomegranate Hibiscus variety, and the limited-edition design can only be found at the fashion brand's physical store locations in New York City and Los Angeles for a limited time around the stressful holiday season.
Image Credit: Recess
Recess is known for its fruity flavors like Blackberry Chai, Peach Ginger and Pomegranate Hibiscus, and Opening Ceremony collaborated with the brand on a limited-edition can design. The dreamy pink packaging for the hemp-infused sparkling water product features a cloud pattern on the Pomegranate Hibiscus variety, and the limited-edition design can only be found at the fashion brand's physical store locations in New York City and Los Angeles for a limited time around the stressful holiday season.
Image Credit: Recess
Trend Themes
1. Enhanced CBD Beverages - Opportunity to create unique and functional sparkling water infusions by incorporating adaptogens and CBD.
2. Collaborative Limited-edition Designs - Opportunity for brands to collaborate on exclusive packaging designs to attract customers and create buzz.
3. Stress-relieving Functional Drinks - Opportunity to develop beverages infused with stress-relieving ingredients like American ginseng and L-theanine.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for enhanced CBD beverages and create innovative offerings.
2. Fashion Industry - Fashion brands can partner with beverage companies to create exclusive limited-edition designs and leverage their physical store locations to drive sales.
3. Wellness Industry - The wellness industry can explore the market for stress-relieving functional drinks and cater to consumers seeking relaxation and mood-boosting products.
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