The National Mango Board Boasts an Annual Mango Mania Display Contest
References: producebluebook & mango.org
The Mango Mania Display Contest does not only challenge retailers and grocery stores in upping their point-of-sale display game, but it also offers the chance for these companies to win cash prizes.
Curated by the National Mango Board (NMB), the initiative is designed to draw attention and boost the sales of “Mango! The Super Fun, Superfruit.” Materials for the POS displays are available for order through mango.org/POS. Once the merchandising teams have created their entry, the Mango Mania displays need to be kept in place for at least one week in the month of June.
There are two store categories for this initiative – those with one to six cash registers and the rest with seven or more cash registers. The prizes of the Mango Mania Display Contest are as follows: $500 USD for first place, $250 USD for second and $100 USD for third for each category.
Image Credit: Mango.org
Curated by the National Mango Board (NMB), the initiative is designed to draw attention and boost the sales of “Mango! The Super Fun, Superfruit.” Materials for the POS displays are available for order through mango.org/POS. Once the merchandising teams have created their entry, the Mango Mania displays need to be kept in place for at least one week in the month of June.
There are two store categories for this initiative – those with one to six cash registers and the rest with seven or more cash registers. The prizes of the Mango Mania Display Contest are as follows: $500 USD for first place, $250 USD for second and $100 USD for third for each category.
Image Credit: Mango.org
Trend Themes
1. Point-of-sale Display Contests - Businesses are hosting annual contests that reward companies for creating the most innovative point-of-sale displays, providing opportunities for companies to create new marketing strategies.
2. Industry-specific Display Challenges - More industries are creating contests and challenges for retailers to create POS displays to increase product exposure, offering companies the chance to target and market to new consumer demographics.
3. Cash Prizes for POS Displays - Contests that offer cash prizes for creating exceptional point-of-sale displays encourage retailers to design new and innovative displays, driving new sales and profits for businesses.
Industry Implications
1. Retail Industry - Retailers of all kinds can benefit from hosting display contests to incentivize employees and improve marketing strategies.
2. Grocery Industry - Grocery stores are starting to offer more incentives to draw attention to products through point-of-sale displays and contests, providing opportunities to market more effectively to shoppers.
3. Produce Industry - Produce companies like the National Mango Board are incentivizing the marketing of specific products through display contests, driving consumer engagement and sales for niche industries.
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