The New KitKat Gold Has a Smooth, Indulgent Profile
Michael Hemsworth — January 15, 2020 — Marketing
References: nestle & conveniencestore
The KitKat Gold candy bar has been launched by Nestlé in the UK and Ireland as a premium chocolate option that will offer consumers a new flavor to enjoy when in need of a sweet treat. The bar is achieved with the brand's trademark crispy wafers that have been paired with smooth milk chocolate in the bas and a topping of white chocolate that boasts sweet notes of caramel. The bar is free from artificial colors, preservatives and flavors to make it applicable for modern consumers seeking to avoid unwanted additives.
Nestlé Marketing Director, Confectionery for the UK and Ireland Alex Gonnella spoke on the new KitKat Gold candy bar saying, "We’ve had an amazing response to the new KitKat experiences that we’ve introduced over the past few years. I am certain that KitKat Gold is going to be just as big a hit on these shores as it has been down under, especially if the reaction at Nestlé HQ is anything to go by.”
Nestlé Marketing Director, Confectionery for the UK and Ireland Alex Gonnella spoke on the new KitKat Gold candy bar saying, "We’ve had an amazing response to the new KitKat experiences that we’ve introduced over the past few years. I am certain that KitKat Gold is going to be just as big a hit on these shores as it has been down under, especially if the reaction at Nestlé HQ is anything to go by.”
Trend Themes
1. Premium Chocolate Options - The launch of KitKat Gold presents an opportunity for the confectionery industry to explore and expand their offerings of premium chocolate options.
2. Artificial Additive-free Products - The success of KitKat Gold showcases the growing demand for food and beverage products that are free from artificial colors, preservatives, and flavors, thereby creating an opportunity for the industry to develop more clean label options.
3. Innovative Candy Bar Flavors - The introduction of KitKat Gold highlights the consumer interest in novel and indulgent flavors, encouraging the confectionery industry to develop and market more unique candy bar flavors.
Industry Implications
1. Confectionery - The launch of KitKat Gold presents an opportunity for the confectionery industry to tap into the demand for premium chocolate options and innovative flavors in their candy bar offerings.
2. Food and Beverage - The success of KitKat Gold and its artificial additive-free formulation creates a disruptive innovation opportunity for the food and beverage industry to develop more clean label products that cater to health-conscious consumers.
3. Marketing and Advertising - The positive consumer response to KitKat Gold in different markets opens up new marketing and advertising opportunities for companies to effectively promote and position their premium and indulgent food products.
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