The Gardein Ultimate Plant-Based Burger Has 19 Grams of Protein
Michael Hemsworth — January 23, 2020 — Marketing
References: conagrabrands & foodbev
Consumer demand for meat alternative products is continuing to grow, which is seeing new options like the Gardein Ultimate Plant-Based Burger be introduced to the mainstream market. The new meatless burger option from the Conagra Brands-owned brand is crafted without the use of soy ingredients and is reported to have a versatile profile that will cook just like meat. The patty will also look and smell just like meat to make it applicable to consumers who eat meat or as a great alternative for vegetarians to choose.
Vice President and General Manager for Gardein Tara Rozalowsky spoke on the new burger saying, "If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must. We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”
Vice President and General Manager for Gardein Tara Rozalowsky spoke on the new burger saying, "If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must. We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”
Trend Themes
1. Growing Meat Alternative Demand - The increasing demand for meat alternative products presents an opportunity for companies to develop innovative plant-based options.
2. Versatile Plant-based Burgers - The Gardein Ultimate Plant-Based Burger's versatile profile that cooks like meat opens up possibilities for new cooking methods and recipes.
3. Appealing to Meat Lovers and Vegetarians - Creating meatless burger options that look, smell, and taste like meat provides an opportunity to cater to both meat-eaters and vegetarians.
Industry Implications
1. Plant-based Meat Alternative - The plant-based meat alternative industry can capitalize on the growing demand for more diverse and flavorful options.
2. Food Manufacturing - The food manufacturing industry can explore innovative techniques to create plant-based burgers that mimic the taste and texture of meat.
3. Vegetarian and Vegan Food - The vegetarian and vegan food industry can expand their product offerings with realistic meat alternatives to attract a wider consumer base.
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