FrieslandCampina Has Announced a New Packaging Option
Michael Hemsworth — January 23, 2020 — Eco
References: frieslandcampina & foodbev
Netherlands-based dairy cooperative FrieslandCampina has announced that it will be introducing paper straws across its entire European packaged product range for items that require a straw for consumption. The move will see more than 100 million plastic straws replaced with a more sustainable paper alternative by 2021 and is positioned to arrive before the ban on disposable plastic straws that will take place in Europe in the coming years. The products that will receive the new paper straws will include the Chocomel, Fristi, Campina and Optimel brands in Netherlands, Pöttyös in Hungary and Yazoo in the UK and Cécémel, Joyvalle and Fristi in Belgium.
Global Director, Packaging Development at FrieslandCampina Patrick van Baal spoke on the new initiative saying, "It is not easy to develop a strong paper straw that is flexible and hygienic and that does not get soft too quickly while drinking. Besides, the straw must be degradable in case it accidentally ends up in the environment. After a lot of testing, we have succeeded in developing a straw that meets all these requirements.”
Global Director, Packaging Development at FrieslandCampina Patrick van Baal spoke on the new initiative saying, "It is not easy to develop a strong paper straw that is flexible and hygienic and that does not get soft too quickly while drinking. Besides, the straw must be degradable in case it accidentally ends up in the environment. After a lot of testing, we have succeeded in developing a straw that meets all these requirements.”
Trend Themes
1. Sustainable Packaging - Switching to paper straws for dairy products offers a sustainable packaging solution for companies in the food and beverage industry.
2. Plastic Straw Replacement - The shift towards paper straws presents an opportunity for companies to develop innovative solutions for replacing single-use plastic straws.
3. Hygienic and Durable Straws - The development of flexible, hygienic, and durable paper straws opens up possibilities for creating eco-friendly alternatives in various industries.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new ways to incorporate sustainable packaging options like paper straws.
2. Packaging - The packaging industry can capitalize on the demand for eco-friendly alternatives by developing innovative paper straw solutions.
3. Environmental Services - The environmental services industry can support the transition to paper straws by providing recycling and waste management solutions for these products.
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