This New Danone Yogurt Lineup Contains No Added Sugar
Michael Hemsworth — January 15, 2020 — Marketing
References: danone & conveniencestore
A new family-focused Danone yogurt range has been unveiled by the brand to offer consumers ranging from young to old with a flavorful option to enjoy throughout the day.
The product lineup includes single-serve pots, family sharing pots, multipacks and organic kids pouches, which are all made with simple ingredients including milk, live cultures and fruit. The yogurts are all free from added sugar as well as artificial ingredients like sweeteners or flavors.
Danone General manager Adam Grant spoke on the new products saying, "For Danone, doing good is about more than just making delicious yogurts with no added sugar. It’s about doing our bit for families, our communities and our planet. That’s why our new range focuses on ’Simply What Matters’ and caters for all the important daily family moments, which we know help to build sustainable eating habits. It’s also why all our pots and cardboard are 100% recyclable."
The product lineup includes single-serve pots, family sharing pots, multipacks and organic kids pouches, which are all made with simple ingredients including milk, live cultures and fruit. The yogurts are all free from added sugar as well as artificial ingredients like sweeteners or flavors.
Danone General manager Adam Grant spoke on the new products saying, "For Danone, doing good is about more than just making delicious yogurts with no added sugar. It’s about doing our bit for families, our communities and our planet. That’s why our new range focuses on ’Simply What Matters’ and caters for all the important daily family moments, which we know help to build sustainable eating habits. It’s also why all our pots and cardboard are 100% recyclable."
Trend Themes
1. Family-focused Yogurt - Disruptive innovation opportunity: Develop yogurt products that cater specifically to the needs and preferences of families, offering a healthy and flavorful option for all members.
2. No Added Sugar - Disruptive innovation opportunity: Create food and beverage products that prioritize health by eliminating or minimizing added sugar, appealing to consumers looking for healthier choices.
3. Sustainable Packaging - Disruptive innovation opportunity: Design eco-friendly packaging solutions that are 100% recyclable or compostable, reducing environmental impact and appealing to conscious consumers.
Industry Implications
1. Dairy - Disruptive innovation opportunity: Explore new production methods and ingredients to develop innovative dairy products that cater to evolving consumer preferences for healthier and sustainable choices.
2. Food and Beverage - Disruptive innovation opportunity: Develop new food and beverage products that align with growing consumer interest in healthier options, such as no added sugar alternatives, without compromising taste or flavor.
3. Packaging - Disruptive innovation opportunity: Create innovative packaging solutions that prioritize sustainability, promoting environmental consciousness and reducing waste in the food and beverage industry.
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