Busch Launched a Winter Promotion in Seven Midwest Cities
Daniel Johnson — January 16, 2020 — Marketing
References: twitter & marketingdive
Busch launched a winter promotion, where consumers can access discounts depending on the level of snow that falls in certain cities. The winter promotion will run until Mach 21, and the Beer company will monitor snowfalls in seven different cities. Each inch of snow in the Midwest cities will result in $1 off a case of Busch.
Interactive billboards are also present in participating cities and will display the new discounted prices. The list of cities includes Grand Rapids, Minneapolis, Fargo, Buffalo, Green Bay and more. The company also created a website that will track snowfalls in the area, and consumers will be able to access up to $30 in rebates.
The winter promotion could incentivize price-sensitive consumers to purchase Busch products.
Image Credit: Busch Beer
Interactive billboards are also present in participating cities and will display the new discounted prices. The list of cities includes Grand Rapids, Minneapolis, Fargo, Buffalo, Green Bay and more. The company also created a website that will track snowfalls in the area, and consumers will be able to access up to $30 in rebates.
The winter promotion could incentivize price-sensitive consumers to purchase Busch products.
Image Credit: Busch Beer
Trend Themes
1. Snowfall-dependent Promotions - Implementing promotions that offer discounts based on the level of snowfall can create a unique and engaging customer experience.
2. Interactive Billboards - Utilizing interactive billboards to display real-time discounts can capture consumer attention and increase brand awareness.
3. Weather Tracking Websites - Developing websites that track weather conditions and offer rebates based on specific criteria can drive customer engagement and loyalty.
Industry Implications
1. Alcohol Beverage Industry - The alcohol beverage industry can explore snowfall-dependent promotions to attract customers and differentiate their products.
2. Outdoor Advertising Industry - The outdoor advertising industry can embrace interactive billboards to create innovative advertising solutions for brands.
3. Technology Industry - The technology industry can develop weather tracking websites and apps to offer personalized services and incentives based on weather conditions.
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