The Quaker Oats 'Go Forridge' Campaign Encourages Customization
Michael Hemsworth — January 8, 2020 — Marketing
References: quakeroats & conveniencestore
The Quaker Oats 'Go Forridge' campaign is being launched in the UK to help inspire consumers to personalize their oats and have fun with the existing ingredients in their cupboard.
The commercial includes various porridge eaters heading into their refrigerators and pantries in search of toppings to incorporate into their freshly prepared oats. This encourages consumers to try out different recipes ranging from sweet to savory to switch up perceptions of the classic breakfast food.
Quaker UK Senior Marketing Manger Elizabeth Ashdown spoke on the Quaker Oats 'Go Forridge' campaign saying, "Our new Go Forridge campaign was born out of the insight that consumers want to be healthy, but they don’t want to compromise on taste or spend ages creating the perfect breakfast. They want shortcuts to better choices and a delicious healthy breakfast to be more effortless. This campaign marks a shift in creative direction for the brand, which is centred much more on emotion. It injects some personality into breakfast time with moments of observational humour that we can all relate to in our own kitchens.”
The commercial includes various porridge eaters heading into their refrigerators and pantries in search of toppings to incorporate into their freshly prepared oats. This encourages consumers to try out different recipes ranging from sweet to savory to switch up perceptions of the classic breakfast food.
Quaker UK Senior Marketing Manger Elizabeth Ashdown spoke on the Quaker Oats 'Go Forridge' campaign saying, "Our new Go Forridge campaign was born out of the insight that consumers want to be healthy, but they don’t want to compromise on taste or spend ages creating the perfect breakfast. They want shortcuts to better choices and a delicious healthy breakfast to be more effortless. This campaign marks a shift in creative direction for the brand, which is centred much more on emotion. It injects some personality into breakfast time with moments of observational humour that we can all relate to in our own kitchens.”
Trend Themes
1. Personalized Breakfast - Opportunity for food and beverage companies to create products and campaigns that encourage customization of breakfast foods.
2. Convenient Healthy Eating - Opportunity for companies in the health and wellness industry to capitalize on the demand for quick yet healthy breakfast options.
3. Humorous Advertisements - Opportunity for companies to create funny and relatable advertisements that connect with consumers on an emotional level.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create customizable instant breakfast products and market them in humorous, relatable ads.
2. Health and Wellness - Opportunity for companies in the health and wellness industry to create customizable instant breakfast products targeted towards busy consumers who want quick, healthy breakfast options.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create humorous and relatable ads that connect with consumers on an emotional level.
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