The Sparkle Hard Seltzers Come in Three Flavor Options
Michael Hemsworth — January 13, 2020 — Marketing
References: averybrewing & foodbev
The range of Sparkle hard seltzers have been shown off by the Mahou San Miguel-owned Avery Brewing Company to offer consumers a zero added sugar option that doesn't skimp on flavor. The drinks were developed by the Colorado-based brewer after extensive research that included 60 flavor options before settling on three flagship varieties including Cherry Lime, Grapefruit and CranRaz. Each of the drinks feature a 5% ABV and are characterized by their refreshing profile that offers consumers an alternative to traditional canned cocktails that are packed with added sugar.
The brewer spoke on the Sparkle hard seltzers in a statement saying, "Avery spent over a year diligently perfecting a hard seltzer with flavor and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer that’s glacier-spiked, clean and refreshing.”
The brewer spoke on the Sparkle hard seltzers in a statement saying, "Avery spent over a year diligently perfecting a hard seltzer with flavor and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer that’s glacier-spiked, clean and refreshing.”
Trend Themes
1. Zero Sugar Canned Cocktails - Opportunity for beverage industry to produce more healthy and flavorful zero sugar canned cocktails.
2. Hard Seltzers - Opportunity to create innovative and refreshing hard seltzer flavors with a low alcohol content.
3. Alternative to Traditional Canned Cocktails - Consumer demand for healthier alternatives to traditional canned cocktails creates an opportunity for companies to create low sugar, hard seltzer alternatives.
Industry Implications
1. Alcoholic Beverages - Opportunity to capitalize on the rapidly expanding market of hard seltzers that provide a healthier, low-sugar alternative to traditional canned cocktails.
2. Health & Wellness - Opportunity for the health and wellness industry to provide more healthy options in the alcoholic beverage market with zero sugar canned cocktails.
3. Food & Beverage - Opportunity to create innovative and refreshing hard seltzer flavors and expand the overall seltzer market within the food and beverage industry.
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