Dash Water is Introducing Glass Packaging for its Sparkling Water
Michael Hemsworth — January 13, 2020 — Marketing
References: dash-water & foodbev
The Dash Water brand has announced that it will be packaging its fruit and vegetable-inspired sparkling waters in new glass bottles to help enhance the consumer experience. The brands existing Cucumber and Raspberry flavor options are available in the new glass bottles, which help to elevate how consumers interact with the brand and also make the product suitable for serving at dinner. The water beverages continue to all be made with imperfect fruits and vegetables that have been rejected from British supermarkets.
Co-Founder of Dash Water Jack Scott spoke on the new packaging saying, "The 750ml glass bottles will allow consumers to enjoy Dash Water as a shared experience, perfect for entertaining. Our ethos and focus on sustainability remains the same, with all packaging and contents being made with the least environmental impact as possible.”
Co-Founder of Dash Water Jack Scott spoke on the new packaging saying, "The 750ml glass bottles will allow consumers to enjoy Dash Water as a shared experience, perfect for entertaining. Our ethos and focus on sustainability remains the same, with all packaging and contents being made with the least environmental impact as possible.”
Trend Themes
1. Sustainable Packaging - The use of glass bottles for water packaging offers a more sustainable alternative to single-use plastic bottles.
2. Enhanced Consumer Experience - The introduction of glass packaging elevates the consumer experience by providing a more elegant and sophisticated look and feel.
3. Imperfect Produce Utilization - The use of rejected fruits and vegetables in water beverages highlights the trend of reducing food waste and promoting sustainability.
Industry Implications
1. Beverage Packaging - The glass packaging trend presents opportunities for beverage packaging companies to develop eco-friendly solutions for their products.
2. Hospitality and Events - The elegant glass bottles make the product suitable for serving at dinner parties and events, opening up opportunities for the hospitality industry to incorporate Dash Water in their offerings.
3. Sustainable Food and Beverage - By utilizing imperfect produce and adopting sustainable packaging, Dash Water taps into the growing demand for environmentally-friendly food and beverage products.
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