The Alden's Organic Dairy Free Frozen Desserts are Satisfying
Michael Hemsworth — January 16, 2020 — Marketing
References: aldensicecream & foodbev
Demand for plant-based alternatives to traditional product varieties is reaching new highs, so brands are responding in kind with new product ranges like the Alden's Organic Dairy Free frozen dessert line. The collection of frozen dessert products includes seven flavors including Muddy Brownie, Almond Crunch, Double Strawberry, Peanut Butter Chip, Freckled Mint Chip, Vanilla Bean and Cookie Crumble. The lineup also includes two frozen dessert sandwiches including Caramel Drizzle and Vanilla Bean which, like all the other options, are achieved using coconut oil, pea protein, oat flour and brown rice.
SVP of Sales and Marketing at Alden's Organic Joelle Simmons spoke on the Alden's Organic Dairy Free products saying, "Consumers are craving a dairy-free option that actually delivers an exceptional flavor-filled experience. We saw an opportunity and worked through 29 variations to develop a more progressive, organic dairy-free recipe that upholds the high standards of our famous ice cream.”
SVP of Sales and Marketing at Alden's Organic Joelle Simmons spoke on the Alden's Organic Dairy Free products saying, "Consumers are craving a dairy-free option that actually delivers an exceptional flavor-filled experience. We saw an opportunity and worked through 29 variations to develop a more progressive, organic dairy-free recipe that upholds the high standards of our famous ice cream.”
Trend Themes
1. Plant-based Frozen Desserts - As demand increases for plant-based alternatives, there is a disruptive innovation opportunity to create unique flavors and textures using non-dairy ingredients.
2. Organic Dairy-free Products - With consumers seeking out healthier options, there is a disruptive innovation opportunity to create organic dairy-free products that deliver a flavorful experience.
3. Alternative Protein Sources - As the use of pea protein becomes more common in plant-based products, there is a disruptive innovation opportunity to explore and develop other protein sources as well.
Industry Implications
1. Frozen Dessert Industry - As the trend towards plant-based alternatives continues to grow, there is a disruptive innovation opportunity for companies in the frozen dessert industry to introduce innovative and unique non-dairy products.
2. Organic Food Industry - As the demand for organic food products continues to increase, there is a disruptive innovation opportunity to develop and offer more options for organic plant-based products.
3. Plant-based Protein Industry - As more plant-based products rely on pea protein, there is a disruptive innovation opportunity for companies in the plant-based protein industry to explore and develop other non-dairy protein sources to offer more variety and choices.
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