The New 6 O’clock Gin Canned Cocktails Come in Two Varieties
Michael Hemsworth — January 6, 2020 — Marketing
References: 6oclockgin & thespiritsbusiness
These new 6 O’clock Gin canned cocktails have been launched by Bramley & Gage as a series of products that aim to balance convenience with a high-quality profile for consumers to appreciate. The cocktails come in two options including the classic London Dry Gin & Tonic, which features a 7% ABV along with a premium flavor that's well-balanced and refined. The brand has also created the Light & Low option that contains just 50 calories per can and a low alcohol profile of just 0.8% ABV.
The 6 O’clock Gin canned cocktails were posted by Founder and Head Distiller at Bramley & Gage Michael Kain who said, "Ever wanted a perfect, bartender-quality G&T while you’re at an event or concert, but one look at the corporate gin and stressed staff changes your mind? Now there is a solution. These G&Ts are hand-crafted by us to guarantee the strikingly smooth taste in the convenience of a can. Now there is no need to sacrifice quality or taste.”
The 6 O’clock Gin canned cocktails were posted by Founder and Head Distiller at Bramley & Gage Michael Kain who said, "Ever wanted a perfect, bartender-quality G&T while you’re at an event or concert, but one look at the corporate gin and stressed staff changes your mind? Now there is a solution. These G&Ts are hand-crafted by us to guarantee the strikingly smooth taste in the convenience of a can. Now there is no need to sacrifice quality or taste.”
Trend Themes
1. High-quality Canned Cocktails - The trend of creating canned cocktails with high-quality profiles offers opportunities for disrupted innovation in the food and beverage industry.
2. Convenient Low-alcohol Beverages - The trend of offering low-alcohol canned cocktails provides disruptive innovation opportunities for the alcoholic beverage industry as consumers become increasingly health-conscious.
3. Premium Pre-mixed Cocktails - The trend of producing premium pre-mixed cocktails gives the alcoholic beverage industry the chance to innovate and grow its consumer base.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry has the opportunity to innovate by creating new canned cocktails that appeal to consumers who want high-quality, convenient drinks with low alcohol content.
2. Food and Beverage Packaging - Packaging companies can disrupt the food and beverage industry by producing eco-friendly and innovative packaging solutions for canned cocktails.
3. Convenience Stores - Convenience stores could benefit from these trends by offering a selection of premium ready-to-drink cocktails with low alcohol content for busy customers.
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