The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
Michael Hemsworth — January 14, 2020 — Marketing
References: carlsberguk & foodbev
The Carlsberg Nordic alcohol-free beer has been launched by the brand in the UK as a product that speaks to the increasing demand for low or no-ABV refreshments. The beer is characterized by its refreshing profile that's achieved using a mix of hop varieties with pilsner and caramel malt in the mix. The product is reported by the brand to deliver the same exceptional taste and quality of its libations without any of the alcohol.
VP of Marketing at Carlsberg UK Liam Newton spoke on the new Carlsberg Nordic alcohol-free beer saying, "The alcohol-free category has seen a huge growth in the last few years as consumers seek to moderate their consumption without comprising on the taste of their beer. As a result, more people are opting for alcohol-free drinks, but they don’t want their choices to be limited. That’s why we are delighted to bring them a new choice for 2020 that is uncompromising on taste, quality and enjoyment."
VP of Marketing at Carlsberg UK Liam Newton spoke on the new Carlsberg Nordic alcohol-free beer saying, "The alcohol-free category has seen a huge growth in the last few years as consumers seek to moderate their consumption without comprising on the taste of their beer. As a result, more people are opting for alcohol-free drinks, but they don’t want their choices to be limited. That’s why we are delighted to bring them a new choice for 2020 that is uncompromising on taste, quality and enjoyment."
Trend Themes
1. Low-alcohol Beers - The increasing demand for low or no-ABV refreshments creates an opportunity for more brands to create and market low-alcohol beer options.
2. Alcohol-free Beverages - As more people opt for alcohol-free drinks, there is a growing trend for brands to introduce new alcohol-free options, potentially disrupting the traditional alcoholic beverage market.
3. Health-conscious Consumerism - The trend towards health-conscious consumerism is driving the rise in demand for low or no-ABV alcoholic beverages, providing an opportunity for brands to respond with healthier and more socially responsible products.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry may see disruption in their traditional market as increasing numbers of consumers opt for low or no-ABV alcoholic beverages.
2. Non-alcoholic Beverage Industry - Brands in the non-alcoholic beverage industry may benefit from the increased demand for alcohol-free beverages, potentially leading to expanded product lines and market share.
3. Health and Wellness Industry - The trend towards health-conscious consumerism and increased demand for low or no-ABV alcoholic beverages creates an opportunity for brands in the health and wellness industry to develop and market healthier drink options.
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