These New Urban Eat Sandwiches Come in Three Tasty Options
Michael Hemsworth — January 26, 2020 — Marketing
References: urbaneat & conveniencestore
Three new Urban Eat sandwiches have been launched by the brand to offer consumers an easy way to spice up their lunchtime meals with a number of artisan-quality flavors. The new Sriracha Chicken Wrap will join the Light Choice range, while the Hoisin Mushroom Salat and the Katsu Chicken Wrap will join the Street range to offer premium sandwiches in a convenient manner. The products are each inexpensively priced, but don't skimp on quality to make them applicable for value-focused consumers.
Head of Category Marketing at Adelie Foods Wayne Greensmith spoke on the new Urban Eat sandwiches saying, "As the UK’s number one sandwich brand, we know what sells. Our latest products tap into the hottest food trends and will give operators a point of difference. Our Street range is best enjoyed hot, but not all of our customers have heating facilities to hand, so we’ve taken that on board and introduced a salad variant. Our new flavors take into consideration the latest trend for spicy food as we aim to become the number one food-to-go provider.”
Head of Category Marketing at Adelie Foods Wayne Greensmith spoke on the new Urban Eat sandwiches saying, "As the UK’s number one sandwich brand, we know what sells. Our latest products tap into the hottest food trends and will give operators a point of difference. Our Street range is best enjoyed hot, but not all of our customers have heating facilities to hand, so we’ve taken that on board and introduced a salad variant. Our new flavors take into consideration the latest trend for spicy food as we aim to become the number one food-to-go provider.”
Trend Themes
1. Artisan-quality Flavors - Opportunity for food providers to create prepackaged sandwiches with unique and high-quality flavors.
2. Convenient and Inexpensive - Opportunity to develop affordable and convenient prepackaged sandwiches without compromising on quality.
3. Spicy Food Trend - Chance for food-to-go providers to capitalize on the growing demand for spicy food with new sandwich flavors.
Industry Implications
1. Food Producers - Opportunity for food producers to create prepackaged sandwiches with artisan flavors and target value-focused consumers.
2. Food Retailers - Opportunity for food retailers to stock prepackaged sandwiches with unique and high-quality flavors that cater to the growing demand for convenience.
3. Food Service Providers - Opportunity for food service providers to offer prepackaged sandwiches with spicy flavors, capitalizing on the trend for spicy food-to-go options.
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