Vocation Brewery's Golden Ticket Takes Inspiration from Willy Wonka
Laura McQuarrie — January 16, 2020 — Marketing
References: vocationbrewery & thedieline
Vocation Brewery took inspiration from the whimsical world of Willy Wonka for its own take on a chocolate stout, which represents the last release as part of the 2019 Vocation Brewery Special Series. Like the golden ticket found in Charlie and the Chocolate Factory, the beer can is bright and brilliant from every angle, offering a nostalgic design for the Chocolate Factory Scrumdiddlyumptious Stout.
Seemingly as if it was pulled straight out of Willy Wonka's factory, the quirky stout from Vocation Brewery is described as a brew made with "pure imagination and mixed by a waterfall, a tremendous, milky chocolatey treat."
Throughout 2019, Vocation Brewery also explored special releases with Ricing Sun, a Japanese rice lager, The Witch Hunt and Sibling Rivalry.
Image Credit: Robot Food
Seemingly as if it was pulled straight out of Willy Wonka's factory, the quirky stout from Vocation Brewery is described as a brew made with "pure imagination and mixed by a waterfall, a tremendous, milky chocolatey treat."
Throughout 2019, Vocation Brewery also explored special releases with Ricing Sun, a Japanese rice lager, The Witch Hunt and Sibling Rivalry.
Image Credit: Robot Food
Trend Themes
1. Creative Beer Flavors - The trend towards imaginative and memorable beer flavors opens up opportunities for breweries to create unique and exciting products.
2. Nostalgic Design - Designs that evoke nostalgia or reference popular culture can create strong emotional connections with consumers.
3. Limited Edition Releases - Limited edition releases can create a sense of urgency and exclusivity for consumers, driving sales and excitement around a brand.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend towards creative and unique flavors to create distinctive products that stand out in a crowded market.
2. Design - Design firms can work with breweries to create packaging that is visually compelling and sparks emotional connections with consumers.
3. Marketing - Marketing firms can help breweries create innovative marketing strategies around limited edition releases, driving excitement and sales around these exclusive products.
3.1
Score
Popularity
Activity
Freshness
