7-Eleven Sweden Implemented Menu Boards to Enhance the Customer Experience
Daniel Johnson — January 8, 2020 — Marketing
References: corp.7-eleven & retailcustomerexperience
7-Eleven Sweden started to implement digital menu boards in order to engage its customers. The new digital menu boards were the result of 7-Eleven's work with a digital signage company, name visual Art. Visual Art is able to use the software it developed, and combine it with the Samsung Tizen player. This enables the digital menu boards to change based on the time of day, which can correspond to what customers are more likely to purchase at a given time.
Amanda Mompalo de Piro, the marketing director for Retail Convenience at 7-Eleven Sweden, spoke about how the digital menu boards can help drive sales, "Each campaign shall drive sales but depending on product and offer, 7-Eleven can reach customers in different ways through communication. These signs shall get the customer to make the purchase decision by the shelves."
7-Eleven Sweden is also implementing single displays, which are located throughout a store. All of the single displays work collectively to guide a customer to the point-of-sale.
Image Credit: 7-Eleven/ Visual Art
Amanda Mompalo de Piro, the marketing director for Retail Convenience at 7-Eleven Sweden, spoke about how the digital menu boards can help drive sales, "Each campaign shall drive sales but depending on product and offer, 7-Eleven can reach customers in different ways through communication. These signs shall get the customer to make the purchase decision by the shelves."
7-Eleven Sweden is also implementing single displays, which are located throughout a store. All of the single displays work collectively to guide a customer to the point-of-sale.
Image Credit: 7-Eleven/ Visual Art
Trend Themes
1. Enhanced Customer Engagement - Implementing digital menu boards allows businesses to effectively engage customers and drive sales.
2. Dynamic Content Personalization - Using software and player integration, digital menu boards can change based on the time of day, providing personalized content to customers.
3. In-store Digital Signage - The use of digital menu boards and single displays throughout a store can guide customers to the point-of-sale and enhance their overall shopping experience.
Industry Implications
1. Retail - Retailers can implement digital menu boards and in-store displays to enhance customer engagement, drive sales, and provide personalized shopping experiences.
2. Digital Signage - The digital signage industry, particularly companies focused on software development and player integration, has the opportunity to offer solutions that enable dynamic content personalization for businesses.
3. Restaurant and Food Service - Restaurants and food service establishments can implement digital menu boards to engage customers, promote menu items based on the time of day, and drive sales.
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