Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Top 100 Cosmetics Trends in August

From Beach-Ready Makeup Kits to Exfoliating Skincare Potions

— September 3, 2018 — Fashion
These August 2018 cosmetics trends cover a variety of new launches from both major and independent makeup labels. In addition to the many makeup products to make the selection are a vast range of skincare treatments, which help consumers to transform their skin into a blemish-free and smooth canvas.

One line to recently make its debut comes from iconic drag performer and television host RuPaul, who joined forces with Mally Beauty for the launch. The resulting collection is comprised of approximately 12 pieces, however the specific names and colors have yet to be revealed. Given the styles boasted by RuPaul, it's likely that all of the makeup in the collection will be highly pigmented and statement-worthy.

Also featured is the collection from singer Camila Cabello, who named the launch after her hit single, 'Havana.' The products are geared towards consumers trying to achieve the ultimate sun-kissed and dewy look.
6.3
Score
Popularity
Activity
Freshness
99
Delicate Restoration Oils
Delicate Restoration Oils
Trilogy's Very Gentle Restoring Oil Restores and Protects Sensitive Skin
<
98
10-Oil Cuticle Treatments
10-Oil Cuticle Treatments
Kure Bazaar's Organic Cuticle Oil is Packed with Hydrating Ingredients
<
97
Oil-Controlling Moisturizers
Oil-Controlling Moisturizers
Caudalie's Vinopure Skin Perfecting Mattifying Fluid Refines Texture
<
96
Coconut-Scented Makeup Primers
Coconut-Scented Makeup Primers
Tarte's Rainforest of the Sea Perfects One's Summer Skin Routine
<
95
Travel-Friendly Summer Eye Palettes
Travel-Friendly Summer Eye Palettes
Urban Decay's Born to Run Palette Was Released for Summer
<
94
Natural Essential Oil Toners
Natural Essential Oil Toners
Caudalie's New Vinopure Purifying Toner Gently Preps and Cleanses
<
93
Drag Queen-Made Cosmetic Lines
Drag Queen-Made Cosmetic Lines
RuPaul's Cosmetic Line Will be Hitting the Shelves Soon
<
92
Lightweight Liquid Sunscreens
Lightweight Liquid Sunscreens
Proactiv's Liquid SPF Was Designed for Acne-Prone Skin
<
91
SPF Matte CC Creams
SPF Matte CC Creams
IT Cosmetics' New CC+ Oil-Free Matte Cream is Ideal for Oily Skin
<
90
Glow-Enhancing Essential Oil Serums
Glow-Enhancing Essential Oil Serums
Caudalie's Vinopure Skin Perfecting Serum Tightens Pores
<
89
Wedding Dress Brow Events
Wedding Dress Brow Events
Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes
<
88
Adventure-Inspired Eyeshadow Palettes
Adventure-Inspired Eyeshadow Palettes
Urban Decay's New Born to Run Palette is Perfect for Travel
<
87
Glow-Enhancing Serums
Glow-Enhancing Serums
Tata Harper Has Released a New Skin Resurfacing Serum
<
86
Cooling Anti-Aging Eye Gels
Cooling Anti-Aging Eye Gels
Philosophy's New Hydra-Bounce Eye Gel Improves Sensitive Skin
<
85
Vibrant Lip Mousse Lines
Vibrant Lip Mousse Lines
Urban Decay's LO-FI Lip Mousse Offers Comfort and a Vibrant Color
<
84
Continuously Hydrating Creams
Continuously Hydrating Creams
Crunchi's Day & Night Creams Provide Round-the-Clock Moisturization
<
83
Customized E-Shopping Carts
Customized E-Shopping Carts
Avon is Helping Its Reps to Create Personalized Shopping Experiences
<
82
Brick-and-Mortar Cosmetic Openings
Brick-and-Mortar Cosmetic Openings
CoverGirl is Set to Open Its First Physical Store in NYC
<
81
Impurity-Combating Facial Services
Impurity-Combating Facial Services
Caryl Baker Visage Presented Its Hydrafacial Service in Ontario
<
80
Effective Moisturizing Sheet Masks
Effective Moisturizing Sheet Masks
Dr. Jart's Ceramidin Facial Mask Leaves the Skin Soft and Plump
<
79
Instantly Hydrating Serums
Instantly Hydrating Serums
L’Occitane's 'Immortelle Reset' Promises an Overnight Skin Transform
<
78
Antioxidant-Rich Tinted Lip Balms
Antioxidant-Rich Tinted Lip Balms
Giorgio Armani Beauty Launched Its Neo Nude Ecstasy Balm
<
77
Dual-Themed Summer Cosmetic Palettes
Dual-Themed Summer Cosmetic Palettes
ColorPop Dropped an Affordable 'Sol + Mar' collection
<
76
Deep-Cleaning Skincare Duos
Deep-Cleaning Skincare Duos
Philosophy's Deep Clean Duo is Ideal for Oily, Acne-Prone Skin
<
75
Refreshing Citrus Face Mists
Refreshing Citrus Face Mists
The Body Shop's New Mandarin Face Mist is 100% Vegan
<
74
Pearlized Eye Gels
Pearlized Eye Gels
Beaubelle's Anti-Fatigue Eye Contour Gel Addresses Strain from Digital Devices
<
73
Massage-Activated Skincare Masks
Massage-Activated Skincare Masks
Farmacy's Vitamin C Mask Has a Unique Formulation
<
72
Fashionable Fragrance Collections
Fashionable Fragrance Collections
H&M's "Wardrobe of Fragrances" Introduces 26 Scents
<
71
Transparent Protection Sprays
Transparent Protection Sprays
Garnier's UV Water SPF 20 Offers a Bi-Phase Sun Protection Solution
<
70
Party-Ready Eye Shadow Palettes
Party-Ready Eye Shadow Palettes
The Norvina Palette is Perfect for Day and Night Looks
<
69
Travel-Friendly Soothing Face Mists
Travel-Friendly Soothing Face Mists
Glossier Has Released Another Travel-Friendly Iteration
<
68
Fragrant Rose Bath Elixirs
Fragrant Rose Bath Elixirs
Fizz & Bubble's Rosewater Bubble Bath Elixir Soothes and Relaxes
<
67
Hydrating Rose Body Washes
Hydrating Rose Body Washes
Love and Beauty Planet Launched Its Murumuru Butter & Rose Body Wash
<
66
Exfoliating Skincare Potions
Exfoliating Skincare Potions
Herbivore is Offering a New Serum That Exfoliates the Skin
<
65
Scented Pore Strips
Scented Pore Strips
Bioré's Limited-Edition Deep Cleaning Pore Strips Boast a Light Citrus Scent
<
64
Social Media Filter-Inspired Powders
Social Media Filter-Inspired Powders
Huda Beauty is releasing its Easy Bake Setting Powder
<
63
Beauty Business Podcasts
Beauty Business Podcasts
Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps
<
62
Data-Driven Fragrance Dispensers
Data-Driven Fragrance Dispensers
'Odore' Suggests Scents & Helps Brands Understand Customers
<
61
Charitable Silver Highlighters
Charitable Silver Highlighters
Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
<
60
Inclusive Cosmetic Films
Inclusive Cosmetic Films
CoverGirl's Short Film Credits 1,000 Inspiring Women
<
59
Socialite-Made Cosmetic Lines
Socialite-Made Cosmetic Lines
Classics by KKW Will Be the Brand's First Cosmetic Line
<
58
Protective Water Sprays
Protective Water Sprays
Vichy's Two-Phase Hydrating Solar Protective Water Shields the Face & Body
<
57
Glow-Boosting Oils
Glow-Boosting Oils
Sol De Janeiro is Offering a Limited Edition Glow Oil Duo
<
56
Band-Made Makeup Lines
Band-Made Makeup Lines
LMX by Little Mix Will Be Available in the Fall
<
55
Eco-Friendly Men's Grooming Kits
Eco-Friendly Men's Grooming Kits
KNIGHT CO. Focuses on Sustainability with Its Skincare Line
<
54
Rose Quartz Oils
Rose Quartz Oils
The New Herbivore Body Oil is a Solution for Dry Skin
<
53
Plant-Based Body Washes
Plant-Based Body Washes
Schmidt's Naturals Launched an Aromatic Body Wash Collection
<
52
Whipped Body Washes
Whipped Body Washes
Olay's Foaming Whip Body Wash Richly Lathers & Leaves a Lasting Fragrance
<
51
Ultra-Luxe Facial Elixirs
Ultra-Luxe Facial Elixirs
Milèo New York's Luxury Face Oils are Made with 3,000 Flowers
<
50
Portable Makeup Lighting Panels
Portable Makeup Lighting Panels
'Leopara' is a Compact, Wireless and Lightweight System for Travel
<
49
Soothing Lavender Face Mists
Soothing Lavender Face Mists
Kora Organics' 'Calming Lavender Mist' is Suitable for All Skin Types
<
48
Hydrating Water Jelly Formulas
Hydrating Water Jelly Formulas
Clinique's 'Dramatically Different' Arrives in a Hydrating Jelly
<
47
Woody All-Natural Solid Fragrances
Woody All-Natural Solid Fragrances
The Olivina Men Bourbon Cedar Solid Cologne is Travel Friendly
<
46
Scent-Sharing Stickers
Scent-Sharing Stickers
Givenchy's Scented Sticker Concept Playfully Introduces a New Fragrance
<
45
Marine Beauty Brands
Marine Beauty Brands
'One Ocean Beauty' is a Clean, Sustainably & Science-Backed Range
<
44
Ayurvedic Face Mask Powders
Ayurvedic Face Mask Powders
Khadi’s Newest Skincare Products Address Specific Skincare Concerns
<
43
Biodegradable Glitter Cosmetics
Biodegradable Glitter Cosmetics
Sleek MakeUp's 'Glitterfest' Products are Eco-Friendly
<
42
Oversized Cosmetic Containers
Oversized Cosmetic Containers
Lush's XL Pots are Perfect for Those Who Stock-Up on Beauty Products
<
41
Mushroom-Based Skin Serums
Mushroom-Based Skin Serums
Volition Beauty Has Released a Snow Mushroom Water Serum
<
40
Banana Bodycare Collections
Banana Bodycare Collections
The Body Shop's Newest Special-Edition Line is Entirely Plant-Based
<
39
Reparative Probiotic Masks
Reparative Probiotic Masks
Nourish London's Nutrient-Rich Mask Assists with Skin Repair
<
38
Singer-Made Cosmetic Collections
Singer-Made Cosmetic Collections
The Camila Cabello Makeup Line is Named After Her Single 'Havana'
<
37
Collaborative Glitter Hairsprays
Collaborative Glitter Hairsprays
The Too Faced Glitter Spritzer Celebrates a 20th Anniversary
<
36
Astrology-Inspired Makeup Sets
Astrology-Inspired Makeup Sets
The Limited Edition Wet n Wild Zodiac Collection is Well-Priced
<
35
Luxe 3D-Printed Mascara Wands
Luxe 3D-Printed Mascara Wands
Chanel's Maquillage Mascara is Precise and Effective
<
34
Precision Foundation Cosmetics
Precision Foundation Cosmetics
NYX Cosmetics' 'Can't Stop Won't Stop' Boasts a 45-Shade Range
<
33
Soothing Turmeric Skincare
Soothing Turmeric Skincare
Mother Root's Repair Balm & Cooling Serum are Anti-Inflammatory
<
32
Maximalist-Inspired Cosmetic Pop-Ups
Maximalist-Inspired Cosmetic Pop-Ups
lI Makiage Promoted a 1,000-Item Product Launch
<
31
Curated Clean Beauty Pop-Ups
Curated Clean Beauty Pop-Ups
This Mall's Beauty Stores Participated in an Immersive One-Day Event
<
30
Fragrant Men's Bathing Products
Fragrant Men's Bathing Products
The DSC Wanderer Shower Collection Offers Unique Scent Pairings
<
29
Glow-in-the-Dark Nail Stickers
Glow-in-the-Dark Nail Stickers
Sally Hansen Introduced a 'Salon Neon Textual Feeling' Collection
<
28
Disney-Themed Cosmetic Lines
Disney-Themed Cosmetic Lines
L'Oreal's Disney-Themed Lipstick Cosmetic Line is Available Now
<
27
Beach-Ready Makeup Kits
Beach-Ready Makeup Kits
Benefit Cosmetics' The Beachlorette Kit is Perfect for On-the-Go Use
<
26
Mythical Personal Care Collections
Mythical Personal Care Collections
Baylis & Harding's New Beauticology Products are Unicorn-Themed
<
25
Rash-Fighting Skincare Kits
Rash-Fighting Skincare Kits
Boudreaux's 'Butt Paste Rash Kicking Kit' Quickly Tackles Irritations
<
24
Traveler-Targeting Cosmetics
Traveler-Targeting Cosmetics
The Aesop Travel Essentials Keep You Comfortable When on the Road
<
23
Chocolate-Scented Lipstick Lines
Chocolate-Scented Lipstick Lines
L'Oreal's Chocolate-Scented Lippies Arrive in 12 Unique Hues
<
22
DNA-Repairing Sunscreens
DNA-Repairing Sunscreens
The DNA Sheer Defense Sunscreen is Powered by DNA Repair Enzymes
<
21
Magnetic Eyeliner Makeup
Magnetic Eyeliner Makeup
The Innovative LashLiner System Makes Applying False Eyelashes Easy
<
20
Pearlescent Liquid Sunscreens
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
<
19
Shimmering Winter-Ready Makeup Lines
Shimmering Winter-Ready Makeup Lines
'Dior En Diable' is the Brand's Fall/Winter 2018 Release
<
18
Custom Contemporary Deodorants
Custom Contemporary Deodorants
Helmm Elevates the Classic Antiperspirant with Function and Design
<
17
Whipped Long-Wearing Foundations
Whipped Long-Wearing Foundations
The First BeautyBlender Makeup Product is a Liquid Foundation
<
16
Astrology-Inspired Eyeshadow Palettes
Astrology-Inspired Eyeshadow Palettes
ColourPop's 'The Zodiac' Palette Features 12 Unique Shades
<
15
Expansive Cosmetic Line Teasers
Expansive Cosmetic Line Teasers
Too Faced's Tutti Frutti Line Offers a Range of Cosmetics
<
14
Waste-free Eyeshadow Palettes
Waste-free Eyeshadow Palettes
Aether Beauty's New Eyeshadows Come in Recycled Paper Packaging
<
13
Luxurious Skincare Syringes
Luxurious Skincare Syringes
The Intensive Eye-Lift Micro Cream is Packaged in a 'Lifting Syringe'
<
12
Syringe-Like Skincare Concentrates
Syringe-Like Skincare Concentrates
Eco Your Skin's Beauty Boosters Deliver Concentrated Serums
<
11
All-in-One K-Beauty Kits
All-in-One K-Beauty Kits
Julep's 'Passport to K-Beauty' Contains 11 Top-Selling Products
<
10
Aromatic Fragrance Enhancers
Aromatic Fragrance Enhancers
D.S. & Durga's 'I Don't Know What' Adds Complexity to Other Scents
<
9
Boxed Shower Gels
Boxed Shower Gels
Bulldog's Five-Liter Shower Gel Refill Box Reduces Plastic Waste
<
8
Experience-Driven Beauty Pop-Ups
Experience-Driven Beauty Pop-Ups
Sephora's Latest Activation Will Take Place in L.A
<
7
Men's Anti-Aging Patches
Men's Anti-Aging Patches
SiO Beauty's 'SiO for Him' Introduces Wrinkle Repair Silicone Patches
<
6
Sensorial Makeup Collections
Sensorial Makeup Collections
The Relaunched SHISEIDO Makeup Spotlights Innovative Textures
<
5
Microneedling Acne Patches
Microneedling Acne Patches
SokoGlam's Acropass Trouble Cure Targets Deep Inflammation and Bacteria
<
4
Personalized Seasonal Skincare
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
<
3
Happiness-Inspiring Activations
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
<
2
App-Connected Mirrors
App-Connected Mirrors
The Frednology Allure Smart Makeup Mirror Offers Enhanced Clarity
<
1
Customizable Cushion Compacts
Customizable Cushion Compacts
Nuest Cosmetics' Chic2Cheek Dual Cushion Compacts Come with Stickers
<