Giorgio Armani Beauty Launched Its Neo Nude Ecstasy Balm
Riley von Niessen — July 21, 2018 — Fashion
References: armani & harveynichols
Italian luxury fashion house Giorgio Armani recently updated its offerings with the addition of the 'Neo Nude Ecstasy Balm,' which is available in two universally flattering shades: Deep Pink and Plum.
With a sheer formula, the balms are meant to enhance the natural look and shape of the lips, while adding just a hint of healthy color. In addition, the balms provide plenty of hydration, offering comfortable wear for up to eight hours. As the formula is made with antioxidant-rich caper oil, it helps to soften the lips as it's applied and has a non-sticky finish.
The Neo Nude Ecstasy Balm is currently available from international retailers such as Sephora, where it sells for approximately $30 USD.
With a sheer formula, the balms are meant to enhance the natural look and shape of the lips, while adding just a hint of healthy color. In addition, the balms provide plenty of hydration, offering comfortable wear for up to eight hours. As the formula is made with antioxidant-rich caper oil, it helps to soften the lips as it's applied and has a non-sticky finish.
The Neo Nude Ecstasy Balm is currently available from international retailers such as Sephora, where it sells for approximately $30 USD.
Trend Themes
1. Antioxidant-infused Lip Products - The rising trend of antioxidant-infused lip products, like Giorgio Armani's Neo Nude Ecstasy Balm, presents an opportunity for companies to innovate in the makeup industry by offering nourishing and healthy alternatives to traditional lipsticks.
2. Sheer Formulas for Natural Look - The trend towards sheer formulas, as demonstrated by Giorgio Armani's Neo Nude Ecstasy Balm, creates an opportunity for companies to cater to consumers who desire a more natural look and feel in their makeup products.
3. Universal Shades for Broad Appeal - The trend towards universal shades, as seen in Giorgio Armani's Neo Nude Ecstasy Balm, provides an opportunity for companies to offer a more inclusive range of products that appeal to a wider customer base.
Industry Implications
1. Cosmetics and Skincare - The cosmetics and skincare industry can capitalize on the trend of antioxidant-infused, sheer-lip products that provide both nourishing and naturally enhancing effects.
2. Luxury Fashion and Beauty - Luxury fashion and beauty brands can leverage the trend of universal shades in their products to widen their customer base and capitalize on the growing demand for inclusivity and diversity in the industry.
3. Online Retail - Online retailers can leverage the rising trend of natural, sheer and nourishing lip products and offer a wider range of products from different brands worldwide to appeal to customers looking for healthier and more natural makeup alternatives.
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