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Protective Water Sprays

Clean the Sky - Positive Eco Trends & Breakthroughs

Vichy's Two-Phase Hydrating Solar Protective Water Shields the Face & Body

— July 10, 2018 — Fashion
While there are plenty of sun care products that tout weightless formulas, Vichy launched a protective water spray with SPF 30 for the face and body.

The hydrating Ideal Soleil Solar Protective Water SPF 30 is a high broad-spectrum sun care spray that boasts a bi-phase formula of water and oil. As such, the product must be vigorously shaken before use for optimal coverage and protection. The light and fast-absorbing "solar water" is branded as an effective way to protect oneself from the damaging effects of UV rays, without the worry of staining one's clothes or facing skin irritations, as the product has been dermatologically tested.

As an alternative to its Hydrating Solar Protective Water with hyaluronic acid, Vichy also offers an Enhanced Tan Solar Protective Water that functions in a similar way.
Trend Themes
1. Weightless Formulas - Disruptive innovation opportunity: Develop sun care products with weightless formulas for easy application and comfortable wear.
2. Bi-phase Formulas - Disruptive innovation opportunity: Create beauty products with bi-phase formulas that offer unique benefits and require shaking before use.
3. Enhanced Tan Products - Disruptive innovation opportunity: Invent sun care products that not only provide protection but also enhance the tanning process.
Industry Implications
1. Sun Care Products - Disruptive innovation opportunity: Revolutionize the sun care industry by developing new and improved products for protecting and nourishing the skin from UV rays.
2. Beauty Products - Disruptive innovation opportunity: Explore the beauty industry's potential for developing innovative products with unique formulas and benefits.
3. Dermatology - Disruptive innovation opportunity: Drive innovation in dermatology by creating skin-friendly and dermatologically tested products for sun protection.
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