Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
Laura McQuarrie — July 4, 2018 — Marketing
References: blog.benefitcosmetics
To kick off the launch of its new Hello Happy Soft Blur Foundation, Benefit Cosmetics created a Hello Happy House experience, which gave people the chance to indulge in moments centered on bliss and well-being.
The Hello Happy House gave Benefit Cosmetics fans the chance to explore four interactive rooms that offered "a journey through the differing states of happiness." From its glitter shower to its relaxation room, funfair games and bounce room, the Hello Happy House inspired people to take some time out of a busy day to get joyful and play.
The brand's new Hello Happy Soft Blur Foundation expresses the same qualities of happiness and play, as its packaging prominently features a charming smiling face with heart-shaped eyes.
The Hello Happy House gave Benefit Cosmetics fans the chance to explore four interactive rooms that offered "a journey through the differing states of happiness." From its glitter shower to its relaxation room, funfair games and bounce room, the Hello Happy House inspired people to take some time out of a busy day to get joyful and play.
The brand's new Hello Happy Soft Blur Foundation expresses the same qualities of happiness and play, as its packaging prominently features a charming smiling face with heart-shaped eyes.
Trend Themes
1. Experiential Marketing - Creating immersive and interactive brand experiences, like the Hello Happy House, can drive customer engagement and emotional connection.
2. Wellness and Self-care - Increasing focus on well-being and joy provides opportunities for brands to develop products and services that promote self-care and mental wellness.
3. Emotional Packaging - Eye-catching and emotionally appealing product packaging, such as the smiling face with heart-shaped eyes on the Hello Happy Soft Blur Foundation, can enhance brand identity and attract consumer attention.
Industry Implications
1. Beauty and Cosmetics - Incorporating happiness-inspired activations, like the Hello Happy House, into beauty and cosmetics marketing strategies can differentiate brands and attract customers seeking joyful experiences.
2. Interactive Entertainment - Creating interactive rooms and experiences, similar to the Hello Happy House, can revolutionize the entertainment industry by providing unique and memorable moments for visitors.
3. Packaging and Design - Integrating emotive and playful packaging designs, like the Hello Happy Soft Blur Foundation, can disrupt the packaging industry and influence consumer purchasing decisions.
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