L’Occitane's 'Immortelle Reset' Promises an Overnight Skin Transform
Laura McQuarrie — July 28, 2018 — Fashion
References: ie.loccitane & cosmeticsbusiness
There are plenty of hydrating serums on the market that promise to deeply moisturize the skin, plump it and diminish visible signs of aging but the new 'Immortelle Reset Serum' from L’Occitane is said to deliver instant hydration and transform the skin overnight.
With just one night of use, L’Occitane notes that "you will find your skin hydrated, looking smoother; and your complexion fresh and rested." After prolonged use, consumers are also said to be able to see improved radiance and texture.
The fast-acting hydrating serum is powered by three key ingredients—immortelle essential oil, Acmella oleracea extract and marjoram extract—that have been carefully selected for their ability to boost the production of collagen, reduce the look of fine lines and "activate gene expression functions that have become dormant due to natural aging."
With just one night of use, L’Occitane notes that "you will find your skin hydrated, looking smoother; and your complexion fresh and rested." After prolonged use, consumers are also said to be able to see improved radiance and texture.
The fast-acting hydrating serum is powered by three key ingredients—immortelle essential oil, Acmella oleracea extract and marjoram extract—that have been carefully selected for their ability to boost the production of collagen, reduce the look of fine lines and "activate gene expression functions that have become dormant due to natural aging."
Trend Themes
1. Instant Hydration - L’Occitane's 'Immortelle Reset Serum' offers instant hydration and skin transformation.
2. Overnight Results - The serum promises to transform the skin overnight with just one use.
3. Active Ingredients - Key ingredients in the serum activate gene expression and boost collagen production.
Industry Implications
1. Skincare - This trend is relevant to the skincare industry as it offers a fast-acting hydrating solution.
2. Anti-aging - The serum addresses visible signs of aging, making it a disruptive innovation in the anti-aging industry.
3. Beauty - This trend is important for the beauty industry as it provides a product that can improve radiance and texture of the skin.
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