Milèo New York's Luxury Face Oils are Made with 3,000 Flowers
Laura McQuarrie — July 12, 2018 — Fashion
References: mileonewyork & wellandgood
MILÈO New York takes a different approach to creating its luxury face oils by prioritizing purity and ingredients that go above and beyond organic certifications.
While there are many natural and organic topical products that are formulated with solvents, emulsifiers, and fillers, MILÈO New York's Matthew Milèo states that "pores aren’t a cemetery for inactive ingredients."
The luxe handmade face oils from MILÈO New York are potent botanical oils that are brilliantly colored—while this can be said about many skincare products, many of which are artificially tinted, these ones set themselves apart with cultivated, wildcrafted and ethically farmed ingredients. Each product is touted as "100% active and undiluted" with the equivalent of 3,000 flowers in every bottle. Labyrinthe Vert takes cues from the gardens of Versaille and contains clarifying French violet leaf, magnolia blossom, zdravets flower and sandalwood.
While there are many natural and organic topical products that are formulated with solvents, emulsifiers, and fillers, MILÈO New York's Matthew Milèo states that "pores aren’t a cemetery for inactive ingredients."
The luxe handmade face oils from MILÈO New York are potent botanical oils that are brilliantly colored—while this can be said about many skincare products, many of which are artificially tinted, these ones set themselves apart with cultivated, wildcrafted and ethically farmed ingredients. Each product is touted as "100% active and undiluted" with the equivalent of 3,000 flowers in every bottle. Labyrinthe Vert takes cues from the gardens of Versaille and contains clarifying French violet leaf, magnolia blossom, zdravets flower and sandalwood.
Trend Themes
1. Luxury Face Oils - The trend for ultra-luxe facial elixirs made from highly potent botanical oils and ethically farmed ingredients presents an opportunity for companies to prioritize purity and unique ingredient sourcing.
2. Undiluted Skincare - The trend for 100% active and undiluted skincare products that prioritize the potency of the ingredients presents an opportunity for companies to create highly effective and innovative products without the use of solvents or fillers.
3. Wildcrafted Ingredients - The trend for using ethically farmed and wildcrafted ingredients in skincare products presents an opportunity for companies to create unique and sustainably sourced formulations that set themselves apart in the crowded skincare market.
Industry Implications
1. Luxury Skincare - Luxury skincare companies can capitalize on the trend for high-end, ultra-potent facial elixirs made with ethically farmed and wildcrafted ingredients by sourcing unique and sustainable ingredients and emphasizing purity and potency.
2. Organic Skincare - Organic skincare companies can differentiate themselves in the market by creating product formulations that prioritize potency and purity, rather than relying on certifications alone, and by emphasizing the use of undiluted and wildcrafted ingredients.
3. Ethical Beauty - The trend for using ethically sourced and environmentally sustainable ingredients in skincare presents an opportunity for companies to create products that align with consumers' values and attract a growing segment of conscious consumers.
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