This Mall's Beauty Stores Participated in an Immersive One-Day Event
Ellen Smith — July 17, 2018 — Fashion
References: theshopsatcolumbuscircle & psfk
The Shops at Columbus Circle are offering consumers a highly curated clean beauty pop-up that brings the mall's various beauty stores together to promote the purchasing and use of organic, natural or non-toxic cosmetic products.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
Trend Themes
1. Curated Clean Beauty - Opportunity for brands to capitalize on the growing consumer demand for organic, natural or non-toxic cosmetic products by offering highly curated clean beauty options.
2. Immersive Beauty Experiences - Brands can create immersive pop-up events that allow consumers to fully engage with their products and services, providing one-on-one consultations and access to resources.
3. Holistic Wellness Promotion - Brands can integrate beauty, healthy eating, and mindfulness to promote a balanced and healthy lifestyle, offering consumers a holistic approach to wellness.
Industry Implications
1. Beauty Retail - Beauty retailers can participate in curated clean beauty pop-ups to showcase and sell organic, natural or non-toxic cosmetic products, catering to the increasing consumer demand for clean beauty options.
2. Health and Wellness - Health and wellness industry can collaborate with beauty brands to offer holistic wellness experiences, promoting a balanced and healthy lifestyle through the integration of beauty, healthy eating, and mindfulness.
3. Event Planning - Event planning companies can specialize in creating immersive beauty experiences, helping brands organize pop-up events that offer one-on-one consultations and access to resources for consumers.
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