Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
Laura McQuarrie — July 25, 2018 — Fashion
References: instagram & hellogiggles
In collaboration with the Clara Lionel Foundation, Fenty Beauty will soon be launching a unique silver highlighter cosmetic where 100% of the proceeds will go to the foundation in support of education and emergency response programs.
For the new product, Fenty Beauty is introducing a special reimagining of its Killawatt Highlighter in a silver shade by the name of 'Diamond Ball-Out.' This name is of significance to the foundation, as it references the annual Diamond Ball hosted by Rihanna for the Clara Lionel Foundation. As such, Fenty Beauty is giving one winner and a guest the chance to attend the next upcoming Diamond Ball, with every dollar spent on the special-edition highlighter counting as an entry. Alternatively, donations can also be made directly to the foundation by fans who wish to put themselves in the running.
For the new product, Fenty Beauty is introducing a special reimagining of its Killawatt Highlighter in a silver shade by the name of 'Diamond Ball-Out.' This name is of significance to the foundation, as it references the annual Diamond Ball hosted by Rihanna for the Clara Lionel Foundation. As such, Fenty Beauty is giving one winner and a guest the chance to attend the next upcoming Diamond Ball, with every dollar spent on the special-edition highlighter counting as an entry. Alternatively, donations can also be made directly to the foundation by fans who wish to put themselves in the running.
Trend Themes
1. Charitable Beauty Products - There's an opportunity for beauty brands to collaborate with non-profit organizations and create limited-edition products where proceeds go towards a good cause.
2. Incentivized Donations - Brands can incentivize their customers to donate to a cause by offering exclusive experiences or prizes as a reward for their donation.
3. Consumer-driven Philanthropy - Consumers are actively seeking out ways to make a difference and incorporating giving back into their everyday purchases can create a sense of purpose-driven consumption.
Industry Implications
1. Beauty - The beauty industry is an ideal space for companies to create philanthropic partnerships and exclusive products that support non-profit organizations.
2. Non-profit - Collaborating with consumer brands to create limited-edition products can help non-profit organizations raise awareness and funds for their cause.
3. Retail - Offering exclusive products that support a good cause can drive customer loyalty and help retailers differentiate themselves in a crowded marketplace.
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