Avon is Helping Its Reps to Create Personalized Shopping Experiences
Laura McQuarrie — July 4, 2018 — Tech
References: media.avoncompany & cosmeticsbusiness
As a leading beauty company, Avon is changing the way consumers connect with its products with by introducing tech-powered personalized shopping experiences. Avon recently announced the launch of a mobile and e-interactive shoppable brochure that will allow its sales representatives to create personalized shopping carts to consumers using either WhatsApp or Facebook Messenger. This "instant messaging brochure" is fully digitized and mobile-enabled, acknowledging that the consumer of today heavily relies on mobile devices for product discovery and purchasing.
The new program is also set to include built-in analytics that will provide data that will be used to enhance customization and engagement. On just the first day of its launch alone, the new platform from Avon reportedly received 500,000 visits from consumers across 12 different countries.
The new program is also set to include built-in analytics that will provide data that will be used to enhance customization and engagement. On just the first day of its launch alone, the new platform from Avon reportedly received 500,000 visits from consumers across 12 different countries.
Trend Themes
1. Tech-powered Personalized Shopping - Avon's launch of a personalized shopping platform using WhatsApp and Facebook Messenger presents an opportunity for businesses to leverage instant messaging for customized customer experiences.
2. Mobile-enabled Product Discovery - Avon's digitized brochure catering to mobile-reliant consumers highlights the potential for businesses to optimize mobile devices for product discovery and purchasing.
3. Data-driven Customization and Engagement - Avon's inclusion of built-in analytics creates an avenue for businesses to use data to enhance customization and engagement in their marketing strategies.
Industry Implications
1. Beauty - The use of personalized shopping experiences by Avon demonstrates how the beauty industry can adopt disruptive innovation to connect with consumers in new ways.
2. E-commerce - Avon's introduction of a mobile and e-interactive shoppable brochure exemplifies opportunities for disruptive innovation within the e-commerce industry to enhance customer experience and personalized shopping.
3. Marketing and Advertising - Avon's new program with built-in analytics opens avenues for disruptive innovation within the marketing and advertising industry, allowing businesses to leverage data for customization and engagement strategies.
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