Givenchy's Scented Sticker Concept Playfully Introduces a New Fragrance
Laura McQuarrie — July 9, 2018 — Fashion
References: arcadebeauty & premiumbeautynews
There are plenty of scented stickers that have been launched over time, primarily for young consumers, but Carestia Arcade Beauty’s scented stickers offer an elevated experience for a different consumer segment.
Beauty brands are adopting Carestia Arcade Beauty’s scented stickers, which offer a playful take on the perfume-testing experience. Givenchy recently launched a new variation of its best-selling Live Irresistible Blossom Crush and with it, a campaign featuring a young Parisian woman in a carnival setting. To support the campaign, Givenchy launched a range of pink-themed scented stickers in the shape of flowers, cotton candy, ferris wheels and more, that can be used to adorn mirrors, tech accessories, journals and more.
Carestia Arcade Beauty developed these stickers as a means of helping brands to share rich olfactory experiences with consumers.
Beauty brands are adopting Carestia Arcade Beauty’s scented stickers, which offer a playful take on the perfume-testing experience. Givenchy recently launched a new variation of its best-selling Live Irresistible Blossom Crush and with it, a campaign featuring a young Parisian woman in a carnival setting. To support the campaign, Givenchy launched a range of pink-themed scented stickers in the shape of flowers, cotton candy, ferris wheels and more, that can be used to adorn mirrors, tech accessories, journals and more.
Carestia Arcade Beauty developed these stickers as a means of helping brands to share rich olfactory experiences with consumers.
Trend Themes
1. Scent-sharing Stickers - Scented stickers offer an elevated experience for a different consumer segment.
2. Playful Perfume-testing - Brands are adopting scented stickers to offer a playful take on the perfume-testing experience.
3. Rich Olfactory Experiences - Scented stickers help brands share rich olfactory experiences with consumers.
Industry Implications
1. Beauty Brands - Beauty brands are adopting scented stickers to offer a playful take on perfume-testing experiences.
2. Fragrance Industry - The fragrance industry can benefit from the disruptive innovation of scented stickers to offer elevated perfume-testing experiences.
3. Novelty and Gift Industry - The novelty and gift industry can capitalize on the trend of scented stickers to provide unique, olfactory-rich products to consumers.
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