'Odore' Suggests Scents & Helps Brands Understand Customers
Laura McQuarrie — July 17, 2018 — Marketing
References: odore & premiumbeautynews
'Odore' is the name of a smart fragrance dispenser designed by Armaan Mehta and Karan Gupta, which has the potential to help people discover a new signature scent and at the same time, help brands better understand their customers.
The fragrance-dispensing machine boasts a compact form and a friendly interface. When it comes to interacting with Odore, people are simply asked to provide their email address and answer a series of five questions to receive their perfume sample.
Odore boasts the ability to hold up to 500 fragrance, makeup or skincare samples ranging from one to four milliliters. On a monthly basis, participating brands are able to receive reports based on demographic, location, season, time and more, all of which is valuable data that may be used for research and targeted marketing.
The fragrance-dispensing machine boasts a compact form and a friendly interface. When it comes to interacting with Odore, people are simply asked to provide their email address and answer a series of five questions to receive their perfume sample.
Odore boasts the ability to hold up to 500 fragrance, makeup or skincare samples ranging from one to four milliliters. On a monthly basis, participating brands are able to receive reports based on demographic, location, season, time and more, all of which is valuable data that may be used for research and targeted marketing.
Trend Themes
1. Smart Fragrance Dispensers - Developing smart fragrance dispensers is a disruptive innovation opportunity for companies to better understand customer preferences.
2. Data Analysis in Fragrance Industry - Increasing the use of data analytics in the fragrance industry can help to identify customer preferences and tailor offerings to meet their needs.
3. Personalized Fragrance - Personalization of fragrance for customers based on their preferences can be a disruptive innovation opportunity for fragrance brands to capture a larger market share.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry can benefit from data-driven fragrance dispensers to understand customer preferences and tailor their offerings accordingly.
2. Retail - The retail industry can leverage smart fragrance dispensers to provide personalized customer experiences and gain a competitive advantage.
3. Data Analytics - The data analytics industry can capitalize on the increasing demand for data-driven fragrance dispensers to provide valuable insights to companies about their customers.
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