NYX Cosmetics' 'Can't Stop Won't Stop' Boasts a 45-Shade Range
Laura McQuarrie — July 18, 2018 — Fashion
References: premiumbeautynews & instagram
NYX Cosmetics' 'Can't Stop Won't Stop' is the name of the soon-to-be-released inclusive new foundation range the cruelty-free makeup brand co-created with influencer Alissa Ashley.
The new foundation, which will be priced at $15, promises full coverage and 24-hour wear. As with many new releases from start-ups and established beauty brands in the industry, this one emphasizes an expansive, inclusive 45-shade range with a full spectrum of balanced light and dark colors. To make it easy for consumers to find their perfect shade match, NYX Cosmetics' Can't Stop Won't Stop collection is organized by a decimal labeling system based on undertones.
On the collaboration, Alissa Ashley has noted that "I’m someone who has to constantly mix different shades to match my skin tone. When developing this new range, we found that if we mixed two together or tweaked it by adding a slight undertone, we could get those in-between shades."
The new foundation, which will be priced at $15, promises full coverage and 24-hour wear. As with many new releases from start-ups and established beauty brands in the industry, this one emphasizes an expansive, inclusive 45-shade range with a full spectrum of balanced light and dark colors. To make it easy for consumers to find their perfect shade match, NYX Cosmetics' Can't Stop Won't Stop collection is organized by a decimal labeling system based on undertones.
On the collaboration, Alissa Ashley has noted that "I’m someone who has to constantly mix different shades to match my skin tone. When developing this new range, we found that if we mixed two together or tweaked it by adding a slight undertone, we could get those in-between shades."
Trend Themes
1. Inclusive Foundation Range - Creating foundation ranges with a wide variety of shades to cater to diverse skin tones.
2. Decimal Labeling System - Using a decimal labeling system based on undertones to help consumers easily find their perfect shade match.
3. Co-creation with Influencers - Collaborating with influencers to develop and promote new cosmetic product lines.
Industry Implications
1. Beauty/makeup Industry - Creating foundations with a diverse range of shades presents opportunities for companies to cater to all skin tones.
2. Fashion Influencer Industry - Collaborating with influencers in the fashion and beauty industry can drive brand awareness and product sales.
3. E-commerce Industry - Integrating innovative decimal labeling systems into online platforms can enhance the user experience of shopping for cosmetics.
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