Urban Decay's Born to Run Palette Was Released for Summer
Ellen Smith — July 3, 2018 — Fashion
References: urbandecay & teenvogue
Urban Decay launched its Born to Run Eyeshadow Palette in an effort to kick-start summer, offering consumers an expansive selection of hues that range from neutral to bold.
In an official press release, the cosmetic company revealed that this palette consists of 19 unique colors that are ideal for achieving both day and night looks. It was allegedly designed for the beauty lover that's on the go, as the impressive collection of colors are packed into a travel-friendly casing that's perfect for throwing in one's purse.
The shades feature summer-inspired names like 'Wonderlust,' 'Weekender' and 'Baja.' The Born to Run palette received rave reviews following its launch on Urban Decay's Instagram account.
Image Credit: Urban Decay via Instagram @urbandecay
In an official press release, the cosmetic company revealed that this palette consists of 19 unique colors that are ideal for achieving both day and night looks. It was allegedly designed for the beauty lover that's on the go, as the impressive collection of colors are packed into a travel-friendly casing that's perfect for throwing in one's purse.
The shades feature summer-inspired names like 'Wonderlust,' 'Weekender' and 'Baja.' The Born to Run palette received rave reviews following its launch on Urban Decay's Instagram account.
Image Credit: Urban Decay via Instagram @urbandecay
Trend Themes
1. Travel-friendly Eye Palettes - Opportunity for cosmetic companies to create travel-friendly eye palettes that cater to consumers on the go.
2. Expansive Color Selection - Opportunity to develop eyeshadow palettes with a wide range of colors for versatile day and night looks.
3. Summer-inspired Hues - Opportunity to create eyeshadow palettes with summer-inspired color names for a seasonal appeal.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to innovate and create eye palettes that meet the needs of consumers looking for travel-friendly options.
2. Travel Accessories - Opportunity for travel accessory companies to collaborate with cosmetic brands and design travel-friendly eyeshadow palettes with convenient packaging.
3. Beauty Influencers - Opportunity for beauty influencers to create their own travel-friendly eye palette collaborations with cosmetic brands and appeal to their followers.
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