Wildmade's Fruit Roll Snacks Contain Half a Serving of Fruit Per Roll
Laura McQuarrie — May 15, 2018 — Lifestyle
References: veggiegos & projectnosh
Samantha Brands' Wildmade is being introduced as a sister brand to Veggie-Go’s snack line and it will be offering organic, clean-label fruit roll snacks in three flavors for the launch.
The snacks from Wildmade are being introduced specifically to target the health-conscious Millennial parent with an accessible, nostalgic and better-for-you fruit roll treat. As Samantha Brands’ managing director Michael Silverman describes: "We [found] a lot of Millennial parents grew up eating the classic fruit snacks and rolls but they really weren’t feeding their children those snacks." Since many parents tend to favor cost-effective meat sticks, nuts, string cheese or other fruit snacks when it comes to packing their child's lunch, Wildmade offers affordable, healthy nourishment—the flavors will retail for $3.99 per five-pack.
Wildmade's organic, clean-label fruit rolls are set to be unveiled in simple, familiar flavors like Grape, which feature no added sugars, with a single roll providing half a serving of fruit.
The snacks from Wildmade are being introduced specifically to target the health-conscious Millennial parent with an accessible, nostalgic and better-for-you fruit roll treat. As Samantha Brands’ managing director Michael Silverman describes: "We [found] a lot of Millennial parents grew up eating the classic fruit snacks and rolls but they really weren’t feeding their children those snacks." Since many parents tend to favor cost-effective meat sticks, nuts, string cheese or other fruit snacks when it comes to packing their child's lunch, Wildmade offers affordable, healthy nourishment—the flavors will retail for $3.99 per five-pack.
Wildmade's organic, clean-label fruit rolls are set to be unveiled in simple, familiar flavors like Grape, which feature no added sugars, with a single roll providing half a serving of fruit.
Trend Themes
1. Clean-label Snacks - The trend towards clean-label snacks presents an opportunity for Wildmade's organic fruit rolls to meet the demand for healthier and more transparent ingredients.
2. Convenient Health Foods - As consumers look for convenient and affordable ways to eat healthier, Wildmade's affordable five-pack of fruit rolls meets this demand.
3. Child-friendly Health Foods - The demand for child-friendly health foods presents an opportunity for Wildmade's fruit rolls to provide a healthier snack option for millennial parents.
Industry Implications
1. Organic Snacks - Wildmade's organic fruit rolls offer a disruptive innovation opportunity in the organic snack industry by providing a nostalgic and healthier option.
2. Healthy Snacks - As the demand for healthier snack options grows, Wildmade's organic fruit rolls offer a competitive advantage in the healthy snack industry.
3. Children's Snacks - The children's snack industry presents an opportunity for Wildmade's organic fruit rolls to tap into the millennial parent market looking for healthier snack options for their children.
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