The 9NINE Brand Has Been Redesigned to Appeal to a Mainstream Audience
Mishal Omar — June 27, 2017 — Lifestyle
References: brandopus & thedieline
The 9NINE brand touts the health benefits of the "super seeds" it offers in a variety of bars and loose combinations, and it recently enlisted the creative agency BrandOpus to design new packaging for its nutritious products.
The brand recently decided to expand its offerings, and so where once it only offered one type of seed-based bar, it now offers a range of them. Flavors in the collection include Double Cocoa & Hazelnut, Pumpkin & Sunflower Seed, Breakfast Cashew & Cocoa, Double Cocoa & Coconut, Breakfast Almond & Raspberry, and Carob, Sesame & Flax Seed. The brand also offers loose seeds in flavors like Indian Mango Kuchela, Spanish Patatas Bravas, and Argentinian Chimichurri.
These snacks are branded using playful imagery, a bold red backdrop and white labeling – ensuring that it is able to draw the eyes of consumers.
The brand recently decided to expand its offerings, and so where once it only offered one type of seed-based bar, it now offers a range of them. Flavors in the collection include Double Cocoa & Hazelnut, Pumpkin & Sunflower Seed, Breakfast Cashew & Cocoa, Double Cocoa & Coconut, Breakfast Almond & Raspberry, and Carob, Sesame & Flax Seed. The brand also offers loose seeds in flavors like Indian Mango Kuchela, Spanish Patatas Bravas, and Argentinian Chimichurri.
These snacks are branded using playful imagery, a bold red backdrop and white labeling – ensuring that it is able to draw the eyes of consumers.
Trend Themes
1. Seed-based Snacks - Brands can innovate in the snack industry by introducing seed-based products as a healthy alternative to traditional snacks.
2. Packaging Design - Innovative packaging design can help brands attract new customers and differentiate themselves in the crowded snack industry.
3. Flavor Varieties - Offering a wide range of flavors can be a disruptive innovation opportunity for snack brands to cater to diverse consumer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from introducing healthier snack options that cater to consumers seeking nutritious alternatives.
2. Design - The design industry can provide innovative packaging solutions that help snack brands stand out on shelves and attract new customers.
3. Agriculture - The agriculture industry can benefit from the growing demand for super seeds used in healthy snack products, and explore ways to increase production and efficiency.
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