Farmer's Fridge Launched Two Hearty New Grab-and-Go Meal Options
Laura McQuarrie — February 7, 2018 — Lifestyle
References: farmersfridge & chicagotribune
In the same way that many vending machines make a variety of snacks and candies conveniently accessible to consumers, Farmer's Fridge offers healthy grab-and-go meal options.
Farmer’s Fridge, which sells fresh salads and breakfasts out of vending machines, recently added to its vibrant assortment of food with two new grain-based bowls. While the hearty Pesto Pasta Bowl is made with basil pesto without pinenuts, red onion, cherry tomatoes, mozzarella pearls and spinach, the Southwest Quinoa Bowl is a colorful meal made with a base of tri-color quinoa and plenty of vegetables.
These new products are the first non-chilled items from Farmer's Fridge and can be eaten as they are, or slightly warmed in the microwave.
Farmer’s Fridge, which sells fresh salads and breakfasts out of vending machines, recently added to its vibrant assortment of food with two new grain-based bowls. While the hearty Pesto Pasta Bowl is made with basil pesto without pinenuts, red onion, cherry tomatoes, mozzarella pearls and spinach, the Southwest Quinoa Bowl is a colorful meal made with a base of tri-color quinoa and plenty of vegetables.
These new products are the first non-chilled items from Farmer's Fridge and can be eaten as they are, or slightly warmed in the microwave.
Trend Themes
1. Grain-based Meal Jars - The trend of healthy, grain-based meals in convenient, grab-and-go packaging creates an opportunity for disruptive innovation in the pre-made meal industry.
2. Non-chilled Food Vending - The trend of non-chilled, ready-to-eat meal options dispensed through vending machines creates an opportunity for disruptive innovation in the vending industry.
3. Alternative Pesto Options - The trend of pesto made without traditional ingredients such as pinenuts creates an opportunity for disruptive innovation in the condiments and sauce industry.
Industry Implications
1. Convenience Foods - The convenience food industry has an opportunity to capitalize on the trend of healthy, grain-based meals in convenient packaging.
2. Vending - The vending industry has an opportunity to expand its product offerings with non-chilled, ready-to-eat meal options.
3. Condiments and Sauces - The condiments and sauce industry has an opportunity to innovate and offer alternative ingredients and flavors to traditional items like pesto.
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