Fashion moves beyond adornment and into post-natural body modification
Implications - Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol.
Workshop Question - What would change about your product or service if you made extreme uniqueness -- to the point of oddity -- your goal?
Trend Themes
1. Preternatural Aesthetics - The fashion and cosmetics industry has shifted from self-enhancement to self-acceptance to the modification of the body's natural features, creating the opportunity for preternatural aesthetics that are strange yet elegant.
2. Body Empowerment - Designers like Naama Agassi showcase how empowering it is to promote self-love and self-expression by taking charge of one's own body in the best possible way.
3. Distorted Reality - The rise of apps like Facetune2 has challenged the beauty standards as they foster an avant-garde beauty through distorted faces, fashion, and figures in photography.
Industry Implications
1. Fashion and Cosmetics Industry - These trends are mainly in the fashion and cosmetics industry as they show how the industry can move from self-enhancement to self-acceptance to the modification of the body's natural features.
2. Technology - In particular, the rise of apps like Facetune2 that fosters beauty through photograph manipulation challenges the beauty standards in the tech industry.
3. Exhibition Industry - Exhibitions like 'A. Human' curated by PR magnate Simon Huck showcase the power of art in experimentation, exploration, and entertainment and how it can be used to create immersive and theatrical experiences.
5 Featured, 45 Examples:
276,429 Total Clicks
Date Range:
Mar 18 — Sep 18
Trending:
V. Hot
Consumer Insight Topics:
