Pet owners prioritize tech-based companionship for their beloved animals
Implications - With pet ownership now often involving long periods of being away from said pets, consumers are turning to robotic companions and specialized entertainment services that keep their dogs and cats company. Going past alleviating consumer guilt regarding less-involved pet care, this shift speaks to the consumer desire for more dynamic approaches to lifestyle habits and responsibilities.
Workshop Question - How could your brand create more dynamic approaches in the solutions it is trying to sell?
Trend Themes
1. Robotic Pet Companions - With busy lifestyles, consumers desire pet companionship that is technology-based, leading to opportunities for companies to create robotic pets that provide entertainment and companionship.
2. Interactive Robotic Pet Sitters - The rise in interactive robotic pet sitters highlights the consumers' desire to ensure their furry friends are entertained, leading to companies creating pet robots that enable two-way communication.
3. Calming Cat Radio Stations - The creation of calming cat radio stations that cater to feline preferences highlights an opportunity for companies to offer species-specific online stations to keep pets calm in various situations.
4. Fitness-focused Pet Robots - The desire to keep pets fit and trim has led to the creation of fitness-focused pet robots, revealing an opportunity for companies to design robotic creatures that keep pets physically active and healthy.
Industry Implications
1. Pet Technology Industry - Advancements in pet technology signify a significant opportunity for businesses to manufacture products that cater to the changing needs of pet owners and provide innovative ways to enhance pet care.
2. Robotics Industry - The rise in pet robots signifies potential opportunities for businesses in the robotics industry to cater to pet owners' needs and produce interactive and intelligent robots that cater to pets' needs.
3. Entertainment Industry - The shift to robotic pet sitters highlights a potential opportunity for businesses in the entertainment industry to produce innovative products that keep pets entertained and offer owners a unique and interactive experience with their pets.
5 Featured, 41 Examples:
156,140 Total Clicks
Date Range:
Feb 17 — Sep 18
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Hot
Consumer Insight Topics:
