Superfood snacks are seasonally enhanced with pumpkin spice flavor
Implications - Wellness-minded consumers are embracing healthier ways to experience the essence of pumpkin spice by opting for superfood snacks reimagined with the omnipresent autumnal flavor. This progression highlights the ubiquitous nature of such seasonal experiences and suggests room for crossover in terms of marketing flavors that may initially seem limited in reach.
Workshop Question - How can you add seasonal appeal to wellness-oriented products?
Trend Themes
1. Healthier Seasonally Flavored Snacks - Consumers who prioritize their overall wellness are seeking out healthier ways to enjoy the essence of seasonal flavors, leading to a rise in superfood snacks flavored with pumpkin spice and other seasonal blends.
2. Reimagined Classic Flavors - Brand managers are reimagining popular seasonal flavors like pumpkin spice by experimenting with healthier ingredients, including protein bars, matcha powders and vegan hummus blends.
3. Seasonal Supplement Flavors - With a focus on convenience and fun, supplement brands like Amazing Grass are offering festive seasonal blends like Chocolate Peppermint and Pumpkin Spice for those who want to enjoy seasonal flavors without the sugar and calories.
Industry Implications
1. Health Snacks - Snack brands that make healthy, wholesome snacks with better-for-you ingredients are well positioned to tap into consumers' desires for seasonally flavored snacks that support overall wellness.
2. Supplements - Supplement brands can add festive, seasonal flavors to their product lines, making it an appealing option to health-focused consumers who want to experience the essence of the holiday season without any sugar or unwanted calories.
3. Protein Bars - Protein bar companies can introduce exciting seasonal flavors like Pumpkin Pie or Chocolate Peppermint to satisfy consumers' cravings for indulgent snacks while keeping in mind their health goals. They can also promote their high protein and low sugar content to appeal to the fitness-conscious consumer.
