The glorification of "busy" has created a demand for streamlined relaxation
Trend - Comfort-first clothing items are increasingly popular as brands turn away from high fashion's focus on aesthetics over function and practicality--allowing consumers to focus on unpretentious clothing that suits their needs.
Insight - Social media, constant access to communication, and saturation of lifestyle products has brought society to an era of glorified "busyness". This has created widespread burnout among overworked consumers, and is already changing as escapist and comfort-driven trends emerge from global changes.
Insight - Social media, constant access to communication, and saturation of lifestyle products has brought society to an era of glorified "busyness". This has created widespread burnout among overworked consumers, and is already changing as escapist and comfort-driven trends emerge from global changes.
Workshop Question - How are you affording your employees an opportunity to rest and recharge?
Trend Themes
1. Comfort-first Clothing - As society moves towards a less busy and more relaxed lifestyle, comfort-first clothing items are becoming increasingly popular and practical.
2. Focus-enhancing Accessories - In response to the need for disconnection, accessories like cozy hoods and ergonomic travel pillows that help to block out unwanted environmental stressors are becoming more common.
3. Wearable Comfort Tech - The significant increase in outdoor travel has resulted in the development of technologies, such as wearable outdoor sleeping bags, with features that enhance user experiences and comfort, providing convenient multi-functional solutions.
Industry Implications
1. Fashion Industry - In the fashion industry, there's an opportunity to develop more comfort-first clothing items and accessories that are both functional and fashionable.
2. Travel Industry - For the travel industry, products like ergonomic travel pillows and wearable sleeping bags provide innovative solutions to common travel problems, which can enhance the user's experience and convenience.
3. Outdoor Industry - In the outdoor industry, developing a range of innovative and multifunctional wearable comfort technologies like wearable sleepings bags can extend outdoor activities and build better user experiences.
4 Featured, 36 Examples:
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Date Range:
Sep 17 — Sep 18
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