Movember Canadian Club Whisky Contest Pays Money for Ugly
Jacqueline Parrish — October 22, 2009 — Unique
The tradition that is Movember—where able-whiskered men grow hideous mustaches, raise money, and then shave them off for charity—has now been turned into a competition called the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember.
The Movember photo contest requires men to send in a photo of their heinous 'mo for a chance to win one thousand dollars and a trip to a day spa to “have your mo expertly mowed.â€
Implications - This contest provides an entertaining and amusing way to help out with a great cause! This contest is definitely reinventing the way people view cancer and encouraging more and more individuals to get involved!
The Movember photo contest requires men to send in a photo of their heinous 'mo for a chance to win one thousand dollars and a trip to a day spa to “have your mo expertly mowed.â€
Implications - This contest provides an entertaining and amusing way to help out with a great cause! This contest is definitely reinventing the way people view cancer and encouraging more and more individuals to get involved!
Trend Themes
1. Movember Photo Contests - Photo contests for growing heinous mustaches are a novel way to take part in charity events while incentivizing engagement.
2. Mustache Innovation - The popularity of heinous mustache contests paves the way for innovators to create new products and services that cater to the mustache care industry.
3. Social Media for Cancer Fundraising - Sweepstakes and photo contests such as Movember demonstrate that social media can be a powerful tool for raising awareness and money for cancer research.
Industry Implications
1. Personal Care Industry - The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming.
2. Alcohol Industry - Alcoholic beverage brands can leverage contests such as the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember to increase brand engagement and build goodwill with consumers.
3. Non-profit Organizations - Non-profit organizations can use social media platforms to their advantage by organizing charity events and photo contests such as Movember to encourage donations and raise awareness for their causes.
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