AXE & Maxim Look for the North America's Worst Hair Disasters
Jacqueline Parrish — September 18, 2009 — Fashion
Hurricanes, tornados, earthquakes, tsunamis... none of these naturally occurring disasters can even come close to the entirely avoidable hair disasters of this century.
In a collaboration with Maxim magazine, AXE is sponsoring a “Hair Crisis Relief” contest where readers can send in pictures of a friend or significant other who is completely oblivious and whose hair disasters are in dire need of a trim.
Hair disasters aside, the four lucky (clueless) contest winners get to spend a weekend in Las Vegas complete with a much-needed personal makeover and a chance to hang with the Hometown Hotties of Maxim.
Check out the gallery of Maxim (dis)approved contestants.
In a collaboration with Maxim magazine, AXE is sponsoring a “Hair Crisis Relief” contest where readers can send in pictures of a friend or significant other who is completely oblivious and whose hair disasters are in dire need of a trim.
Hair disasters aside, the four lucky (clueless) contest winners get to spend a weekend in Las Vegas complete with a much-needed personal makeover and a chance to hang with the Hometown Hotties of Maxim.
Check out the gallery of Maxim (dis)approved contestants.
Trend Themes
1. Personal Grooming - Companies can explore innovative products and techniques to rescue individuals from hair emergencies and improve their looks.
2. Crowdsourced Contests - Businesses can leverage user-generated content, via photos or videos of hair disasters, to engage audiences and showcase their brand.
3. Experience-based Promotions - Enterprises can develop unique promotional events, like a weekend makeover, to enhance customer loyalty and drive sales.
Industry Implications
1. Beauty and Personal Care - Companies within this industry can create new products and services to help consumers avoid or manage hair catastrophes.
2. Publishing and Media - Organizations within this sector can launch online contests, like Maxim's Hair Crisis Relief, to grow their audiences and increase engagement.
3. Hospitality and Entertainment - Businesses within this industry can create memorable experiences, such as a Vegas makeover weekend, to attract and retain customers.
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