Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
Katherinev123 — October 13, 2009 — Marketing
References: goforth.levi & digitalbuzzblog
‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan, the campaign is a detailed online competition that includes treasure hunts and problem solving challenges, says DigitalBuzzBlog.com.
The massive treasure hunt includes $100,000 in prize money to be found, which entails an engaging—albeit complex—online experience of decoding cryptic clues and puzzles. Check out the campaign website for more details on the Wieden Kennedy and Levi’s Go Forth campaign.
The massive treasure hunt includes $100,000 in prize money to be found, which entails an engaging—albeit complex—online experience of decoding cryptic clues and puzzles. Check out the campaign website for more details on the Wieden Kennedy and Levi’s Go Forth campaign.
Trend Themes
1. Interactive Treasure Hunts - The 'Go Forth' campaign highlights the trend of engaging consumers with interactive online treasure hunts, providing opportunities for brands to create immersive experiences.
2. Problem-solving Challenges - The campaign incorporates problem-solving challenges, showcasing the trend of incorporating puzzles and brain teasers to captivate audiences and boost brand engagement.
3. Complex Brand Experiences - The intricate 'Go Forth' campaign demonstrates the trend of creating complex and immersive online brand experiences to captivate consumers and differentiate from competitors.
Industry Implications
1. Advertising Agencies - Advertising agencies can leverage the trend of interactive treasure hunts and problem-solving challenges to create innovative and engaging campaigns for their clients.
2. E-commerce - E-commerce companies can explore the trend of complex brand experiences to enhance their online shopping platforms and provide unique value to customers.
3. Entertainment - Entertainment companies can capitalize on the trend of interactive treasure hunts and problem-solving challenges to create captivating and interactive online experiences for their audiences.
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