The Google Docs Demo: Masters Edition Features Nietzsche and Poe
Vivian Lau — July 1, 2012 — Marketing
References: adverblog
The Google ‘Docs Demo: Masters Edition’ ad shows off the utility of its feature with a little help from historical literary greats.
Highlighting the beauty of collaboration, Google shows how your work can be bettered and customized with the participation of multiple parties. The premise of the advertisement follows the composition of bland piece of writing, only it is intervened by the likes of Nietzsche, Poe and Shakespeare, who each add their own recognizable flair. The clever concept beckons audiences to imagine what it would be like if these literature moguls would have produced, had they the power of Google Docs in hand.
The Google Docs ad is a perfect demonstration of how more heads can be better than one.
Highlighting the beauty of collaboration, Google shows how your work can be bettered and customized with the participation of multiple parties. The premise of the advertisement follows the composition of bland piece of writing, only it is intervened by the likes of Nietzsche, Poe and Shakespeare, who each add their own recognizable flair. The clever concept beckons audiences to imagine what it would be like if these literature moguls would have produced, had they the power of Google Docs in hand.
The Google Docs ad is a perfect demonstration of how more heads can be better than one.
Trend Themes
1. Collaborative Advertising - Collaborative advertising campaigns that feature multiple parties can add unique and recognizable flair to promotions.
2. Literary Influencer Marketing - Utilizing literary greats like Nietzsche, Poe, and Shakespeare in marketing campaigns can attract attention and spark interest among audiences.
3. Enhanced Digital Collaboration Tools - The advertisement showcases the potential of enhanced digital collaboration tools like Google Docs to revolutionize the creative process and improve content creation.
Industry Implications
1. Advertising - The advertising industry can explore collaborative campaigns that involve multiple parties to create unique and engaging promotional content.
2. Marketing - The marketing industry can leverage literary influencers to captivate and connect with audiences on a deeper level.
3. Technology - The technology industry can focus on developing enhanced digital collaboration tools to streamline and improve the creative process for individuals and teams.
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